Hunting Unicorns: 5 Approaches to Measure Social Business ROI


We face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it’s very difficult to measure these intangibles in dollars and cents. How do we begin to quantify the impacts Topic: Social Business.

eXo Platform‘s insight:

How do we begin to quantify the impacts of social business software on organizations or are we simply trying to chase a proverbial unicorn?

See on www.cmswire.com

Be part of the discussion, share your comments

comments

Keep in touch with the author