The world’s biggest coffee chain, Starbucks, is calling Satya Nadella, Microsoft’s CEO, to join its board.
Starbucks will put Nadella alongside Sam’s Club CEO Rosalind Brewer and Lego executive chairman Jørgen Vig Knudstorp. The election will be held on 22nd March at the company’s annual shareholders meeting.
The coffee giant is counting on this “killer squad” to strengthen their digital strategy and to add some expertise skills in technology and innovation.
Starbucks is expanding its digital capabilities
It goes without saying that Nadella’s extensive experience in technology will play a major role in Starbucks’ growth, as he’ll help the company find innovative ways to drive sales.
As Starbucks is becoming more tech-focused over the years, nominating Nadella seems to be in line with the organization’s long-term vision.
“Satya Nadella will bring extensive experience and an understanding of how technology will be used and experienced around the world”, Starbucks said in a statement.
The company has already planned to equip 80% of its stores with digital enhancements, such as mobile order, mobile pay and personalization.
So what can we expect from Nadella?
One thing for sure is Nadella’s membership will hugely influence the company’s strategy. But how exactly? We still don’t know.
Let’s make some guesses though 🙂
Are we going to start seeing Hololens or Xbox consoles in the company’s coffee shops? Or will we see Starbucks coffee makers all around Microsoft’s offices?
Come on Nadella! Give us some hints 😀
Stay tuned for more fun cartoons!