The coronavirus pandemic is boosting demand for digital workplace tools, and tech companies are capitalizing on the shift to remote work.
If we take a look at the software market, we see that many firms are focusing on collaboration tools more than ever.
Just this Tuesday, Salesforce announced that it would buy the workplace software company Slack for $27.7 billion.
In a statement, salesforce.com co-founder and CEO Marc Benioff claimed that this acquisition “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.”
This deal puts Salesforce in direct competition with Microsoft and its Office 365 collaborative suite, whose Teams product has been directly challenging Slack in the market. Microsoft has made Teams a priority in recent quarters and it has enjoyed explosive growth, from 13 million daily active users (DAUs) in mid-2019 to over 115 million DAUs recently.
Like Microsoft, Google is also well positioned with its cloud-based collaboration and productivity suite called Google Workspace, formerly known as G Suite. It includes word processing, email, and other applications.
Salesforce, Microsoft and Google are not the only players in the market. Other firms are also focusing on collaboration products. including Oracle, IBM, and Amazon.
In this new, mobile world, where a remote workforce is becoming the norm, every software company is competing fiercely to dominate this very promising market with the most complete, effective, and efficient solution.
One thing is certain: there will be more acquisitions and the war is far from over.