The news: Lionel Messi signed a two years contract with the Paris Saint-Germain football club. The other News: La pulga will receive part of his contract payment in cryptocurrency
Paris Saint-Germain pulled out all of the stops to secure the signing of Lionel Messi.
After spending years playing for the FC Barcelona, the football biggest star will receive a part of an estimated $30 million in the fan token of the new club as part of a welcome package.
PSG said that Messi’s “welcome package” includes the cryptocurrency ”$PSG Fan Tokens.
The PSG fan token was launched in January 2020, with crypto platform Socios.com, and had an initial price of 2 euros. Now its value has significantly risen since its issuance.
Fan tokens are becoming a new source of revenue that some clubs have adopted with big success.
A smart move from the French club in his digitalization and brand strategy.