{"id":19047,"date":"2019-02-22T06:02:41","date_gmt":"2019-02-22T05:02:41","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=19047"},"modified":"2023-05-10T00:02:46","modified_gmt":"2023-05-09T22:02:46","slug":"youtube-face-a-une-deuxieme-adpocalypse-cartoon-de-la-semaine","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/fr\/youtube-face-a-une-deuxieme-adpocalypse-cartoon-de-la-semaine\/","title":{"rendered":"Cartoon de la semaine: Youtube face \u00e0 une deuxi\u00e8me Adpocalypse"},"content":{"rendered":"<p>Plusieurs marques comme <strong>Disney<\/strong>, <strong>Epic Games<\/strong> ou encore <strong>Nestl\u00e9<\/strong> ont d\u00e9cid\u00e9 de suspendre leurs publicit\u00e9s sur <strong>Youtube<\/strong> suite \u00e0 un scandale li\u00e9 \u00e0 la p\u00e9dophilie.<\/p>\n<p><!--more--><\/p>\n<p>Ce scandale a \u00e9t\u00e9 provoqu\u00e9 par le blogueur <strong>Matt Watson<\/strong> apr\u00e8s avoir montr\u00e9 comment des p\u00e9dophiles se connectent les uns aux autres et se transmettent des contenus dans les commentaires sur des vid\u00e9os d\u2019enfants.<\/p>\n<p>Watson estime que l\u2019algorithme recommande des vid\u00e9os similaires ou les publicit\u00e9s sponsoris\u00e9es apparaissent au d\u00e9but ou en cours des vid\u00e9os pouvant favoriser ces r\u00e9seaux p\u00e9dophiles.<\/p>\n<p><strong>Disney<\/strong>, <strong>Nestl\u00e9<\/strong>, <strong>Epic Games<\/strong> et plusieurs autres marques ont donc d\u00e9cid\u00e9 de retirer leurs annonces publicitaires et n\u2019ont pas pr\u00e9cis\u00e9 pendant combien de temps durerait l&#8217;arr\u00eat de cette <strong>collaboration<\/strong>.<\/p>\n<p>Malheureusement pour <a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/2018\/04\/13\/des-hackers-sattaquent-a-des-stars-connues-sur-youtube\/\">YouTube<\/a>, ce n\u2019est pas la premi\u00e8re fois ou la plateforme voit ses cr\u00e9ateurs se retirer.<\/p>\n<p>Un cas similaire s\u2019est produit en 2017 et aujourd\u2019hui, le ph\u00e9nom\u00e8ne est connu sous le nom d&#8217;<strong>Adpocalypse <\/strong>ou encore l\u2019<strong>apocalypse des publicit\u00e9s payantes<\/strong>.<\/p>\n<p>Cette deuxi\u00e8me vague d\u2019abandon d\u2019annonces ne facilitera certainement pas &nbsp;aux autres cr\u00e9ateurs sur <strong>Youtube<\/strong> le gain d\u2019argent vu qu\u2019elle conduira \u00e0 des r\u00e8gles de mon\u00e9tisation plus strictes.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Suivez nous pour plus de Cartoons!<\/strong><\/em><\/p>\n<p><a href=\"http:\/\/www.pinterest.com\/exoplatform\/cartoon-of-the-week\/\" data-pin-do=\"embedBoard\" data-pin-scale-width=\"80\" data-pin-scale-height=\"200\" data-pin-board-width=\"400\" target=\"_blank\" rel=\"noopener\">Follow eXo Platform&#8217;s board Cartoon of the Week on Pinterest.<\/a><!-- Please call pinit.js only once per page --><script src=\"\/\/assets.pinterest.com\/js\/pinit.js\" async=\"\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Plusieurs marques comme Disney, Epic Games ou encore Nestl\u00e9 ont d\u00e9cid\u00e9 de suspendre leurs publicit\u00e9s sur Youtube suite \u00e0 un scandale li\u00e9 \u00e0 la p\u00e9dophilie.","protected":false},"author":4,"featured_media":19042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[411],"tags":[608,1128],"lang":"fr","translations":{"fr":19047},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/19047"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=19047"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/19047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media\/19042"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=19047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=19047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=19047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}