{"id":19514,"date":"2019-04-30T04:36:24","date_gmt":"2019-04-30T11:36:24","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=19514"},"modified":"2023-07-14T17:22:40","modified_gmt":"2023-07-14T15:22:40","slug":"how-do-you-track-user-engagement-using-exo-engagement-analytics-add-on","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/how-do-you-track-user-engagement-using-exo-engagement-analytics-add-on\/","title":{"rendered":"How do you track user engagement using eXo Engagement Analytics add-on?"},"content":{"rendered":"<h2>Measuring the user engagement of your employees<\/h2>\n<p>We saw a few months ago how <strong>employee engagement<\/strong> is a complex and exciting subject. We have also seen, in a two-part article, <strong>solutions to improve this commitment through gamification<\/strong>, for example (<a href=\"https:\/\/www.exoplatform.com\/blog\/the-gamification-of-a-digital-workplace-to-support-employee-engagement\/\">Part 1<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/the-gamification-of-a-digital-workplace-to-support-employee-engagement-2\/\">Part 2<\/a>).<\/p>\n<p>But, after you have implemented tools, or run communication campaigns, to improve this commitment, how do you measure the effectiveness of these solutions? How do you ensure that <a href=\"https:\/\/www.softwaresuggest.com\/us\/customer-engagement-software\" target=\"_blank\" rel=\"noopener\">user engagement<\/a> increases over time? How do you detect a decrease of this commitment so that you can act and propose solutions as soon as possible?<\/p>\n<p><strong>eXo Engagement Analytics<\/strong> is the solution that will enable you to achieve these actions.<\/p>\n<h2>What is eXo Engagement Analytics add-on?<\/h2>\n<p><strong>eXo Engagement Analytics<\/strong> is a <strong>metrics measurement and aggregation solution<\/strong> based on <a href=\"http:\/\/www.lecko.fr\/en\/lecko-analytics\/\" target=\"_blank\" rel=\"noopener\">Lecko Analytics<\/a>. This tool allows you to <strong>collect and measure all the actions your users<\/strong> perform on your <a href=\"https:\/\/www.exoplatform.com\/digital-collaboration-software\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\">collaborative platform<\/a> and to<strong> measure an engagement score.<\/strong> Measured actions are all the actions to say that a user is active on the platform. This can be a comment, a like, a post in a forum, the creation of a document, the creation of a wiki page and so on.<\/p>\n<p>This <strong>engagement score<\/strong> will help to classify users and spaces according to their degree of use, enabling you to map the <a href=\"https:\/\/www.exoplatform.com\/digital-collaboration-software\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\">collaborative platform<\/a> and answer the following questions. Which are the most active spaces? Who are the most active users? Does engagement in this or that area increase? Does it decrease?<\/p>\n<h2>What does it bring?<\/h2>\n<p><strong>eXo Engagement Analytics<\/strong> is an add-on for generating an excerpt from the platform&#8217;s activity and transmitting it to the <strong>Lecko Analytics analysis tool<\/strong>, which allows you to format these results in readable tables and graphs.<\/p>\n<p>Among these graphics, you will find:<\/p>\n<ul>\n<li><strong>An overall evolution of the engagement score of the platform<\/strong>, with an evolution of the typologies of users (Leaders, Engaged, New Engaged, Re-Engaged)<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19515 aligncenter\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/04\/image5.png\" alt=\"\" width=\"790\" height=\"742\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5.png 790w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-300x282.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-768x721.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-504x473.png 504w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-349x328.png 349w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-251x236.png 251w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-139x131.png 139w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-96x90.png 96w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image5-32x30.png 32w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/strong><\/p>\n<ul>\n<li><strong>An evolution on the number and the typology of the spaces<\/strong> (Networks, Community, Diffusion, Inactive)<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-19516 aligncenter\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/04\/image2.png\" alt=\"\" width=\"793\" height=\"740\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2.png 793w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-300x280.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-768x717.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-507x473.png 507w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-351x328.png 351w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-253x236.png 253w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-140x131.png 140w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-96x90.png 96w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/image2-32x30.png 32w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/strong><\/p>\n<ul>\n<li><strong>Or an evolution of the engagement score per space<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19517 aligncenter\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/04\/changelanguage-img1.png\" alt=\"\" width=\"791\" height=\"612\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1.png 791w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-300x232.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-768x594.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-611x473.png 611w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-424x328.png 424w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-305x236.png 305w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-169x131.png 169w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-100x77.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2019\/04\/changelanguage-img1-39x30.png 39w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/p>\n<p>The dashboard then allows you to go down into each of the spaces to observe its<strong> engagement score<\/strong> in time and the nature of its main contributions.<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19518 aligncenter\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/04\/image-derni\u00e8re.png\" alt=\"\" width=\"1084\" height=\"623\"><\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19519 aligncenter\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/04\/image3.png\" alt=\"\" width=\"1085\" height=\"562\"><\/h2>\n<h2>To conclude<\/h2>\n<p>As we have just seen, <strong>eXo Engagement Analytics<\/strong> allows you to <strong>measure the engagement of users<\/strong> <strong>of your platform<\/strong>. These measurements, formatted in these graphs and tables, will allow you to analyse the different peaks and valleys of these curves to compare them with the events of everyday life. For example, a peak following a communication operation will allow you to <strong>measure the effectiveness of this campaign<\/strong>. The start of a decline in the <strong>engagement score <\/strong>may mean that it is necessary to plan a new action, either globally or targeted to a space.<\/p>\n<p>The purpose of this add-on is to give you the tools to <strong>measure how your collaborative platform works <\/strong>and <strong>measure the effectiveness of your communication actions towards your users<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"adv-events\" style=\"background: #476fad; padding: 30px 20px; color: white;\">\n<div class=\"media\">\n<div class=\"pull-right\"><a href=\"https:\/\/community.exoplatform.com\/portal\/intranet\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-6587 alignright\" style=\"border: none;\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2016\/02\/tribe.png\" alt=\"Join The eXo Tribe\" height=\"120\"><\/a><\/div>\n<div class=\"media-body\">\n<h4 class=\"media-heading\"><a href=\"https:\/\/community.exoplatform.com\/portal\/intranet\/\" target=\"_blank\" rel=\"noopener\">Join The eXo Tribe<\/a><\/h4>\n<p><a href=\"https:\/\/community.exoplatform.com\/portal\/intranet\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nRegister for our Community to Get updates, tutorials, support, and access to the Platform and add-on downloads. <strong>Sign in Now!<\/strong><br \/>\n<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Measuring the user engagement of your employees We saw a few months ago how employee engagement is a complex and exciting subject. We have also seen, in a two-part article, solutions to improve this commitment through gamification, for example (Part 1, Part 2). But, after you have implemented tools, or run communication campaigns, to improve [&hellip;]","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[409],"tags":[606,827],"lang":"en","translations":{"en":19514},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/19514"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=19514"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/19514\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=19514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=19514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=19514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}