{"id":19541,"date":"2019-05-03T07:54:26","date_gmt":"2019-05-03T14:54:26","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=19541"},"modified":"2019-05-03T07:54:26","modified_gmt":"2019-05-03T14:54:26","slug":"cartoon-of-the-week-a-samsung-vertical-tvs-designed-for-millennial-generation","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/cartoon-of-the-week-a-samsung-vertical-tvs-designed-for-millennial-generation\/","title":{"rendered":"Cartoon of the week: A Samsung vertical TVs designed for millennial Generation"},"content":{"rendered":"

Samsung<\/strong> has unveiled this week the Sero<\/strong>, meaning “vertical” in Korean, its latest addition to Samsung\u2019s TV<\/strong> range intended for mobile-friendly usage and designed for the millennial generation<\/strong>.<\/p>\n

The new model is a 43-inch, has a minimalist rear design and pivots between horizontal and vertical orientations so it encourages the younger generations to project more of their smartphone stuff onto the TV by going vertical.<\/p>\n

Samsung says the “‘Sero’ supports vertical screen optimized for mobile contents, so it can be used to view content on a full screen.”<\/p>\n

Samsung<\/strong> came to understand that in order for it to stay competitive, it has to reach the millennial generation<\/a>, a generation that has its own needs, preferences and that wants to be treated as individuals not just a demographic mass<\/p>\n

While the Sero has a design for millenials in mind, its price tag isn\u2019t that millennial friendly<\/strong>. The Vertical will be available in Korea for $1,623 by the end of this month.<\/p>\n

Will millenials warm to this expanded flexibility? We\u2019ll wait and see<\/p>\n

Follow eXo Platform’s board Cartoon of the Week on Pinterest.<\/a>