{"id":22216,"date":"2019-08-16T07:31:15","date_gmt":"2019-08-16T05:31:15","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=22216"},"modified":"2023-05-12T03:46:07","modified_gmt":"2023-05-12T01:46:07","slug":"cartoon-of-the-week-tumblr-joining-the-automattic-team","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/cartoon-of-the-week-tumblr-joining-the-automattic-team\/","title":{"rendered":"Cartoon of the Week: Tumblr joining the Automattic team"},"content":{"rendered":"<p>Verizon is selling <strong>Tumblr<\/strong> to <strong>WordPress owner Automattic Inc<\/strong>., two years after buying the <a href=\"https:\/\/www.exoplatform.com\/enterprise-social-network\/\">social network<\/a> as part of its <strong>Yahoo acquisition<\/strong>.<\/p>\n<p><strong>Automattic<\/strong> has bought <strong>Tumblr<\/strong> for less than $3 million, which is a huge drop compared to its former value of $1.1 billion in 2013.<br \/>\n<!--more--><\/p>\n<p><strong>Tumblr<\/strong> is known as a \u2018<a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2017\/12\/13\/how-to-insert-images-in-corporate-microblogging-platform-5-0-sneak-peek\/\" target=\"_blank\" rel=\"noopener\">microblogging<\/a>\u2019 service and was founded in 2007. It gained popularity by allowing people to publish blogs for free and it has been a hugely influential force in the <strong>blogging and social media sphere<\/strong>. But platforms like <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/10\/05\/cartoon-of-the-week-instagram-is-down-and-users-cannot-log-in\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/08\/10\/snapchat-dysmorphia-when-snapchat-filters-encourage-cosmetic-surgery\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> and <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/04\/13\/youtube-hackers-targeted-high-profile-artists-on-vevo-channels-exo-platform\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> have become much larger forces over recent years.<\/p>\n<p>\u2018<strong>Tumblr<\/strong> is a marque brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms,\u2019 said <strong>Verizon<\/strong> Media CEO Guru Gowrappan in a statement. \u2018We are proud of what the team has accomplished and are happy to have found the perfect partner in <strong>Automattic<\/strong>, whose expertise and track record will unlock new and exciting possibilities for <strong>Tumblr<\/strong> and its users.\u2019<\/p>\n<p>Following this acquisition, Matt Mullenweg, <strong>Automattic CEO<\/strong>, said that his company will try to \u2018preserve the passion and sense of community that so many people around the world \u2013 and all over the web \u2013 have come to associate with <strong>Tumblr<\/strong>.\u2019<\/p>\n<p><a href=\"http:\/\/www.pinterest.com\/exoplatform\/cartoon-of-the-week\/\" rel=\"nofollow noopener\" data-pin-do=\"embedBoard\" data-pin-scale-width=\"80\" data-pin-scale-height=\"200\" data-pin-board-width=\"400\" target=\"_blank\">Follow eXo Platform&#8217;s board Cartoon of the Week on Pinterest.<\/a><script src=\"\/\/assets.pinterest.com\/js\/pinit.js\" async=\"\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Verizon is selling Tumblr to WordPress owner Automattic Inc., two years after buying the social network as part of its Yahoo acquisition. Automattic has bought Tumblr for less than $3 million, which is a huge drop compared to its former value of $1.1 billion in 2013.","protected":false},"author":4,"featured_media":22220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[813],"tags":[606,817],"lang":"en","translations":{"en":22216},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/22216"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=22216"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/22216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=22216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=22216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=22216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}