{"id":36425,"date":"2021-04-21T07:00:49","date_gmt":"2021-04-21T05:00:49","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=26264"},"modified":"2024-09-24T16:37:37","modified_gmt":"2024-09-24T14:37:37","slug":"communication-interne-et-externe","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-et-externe\/","title":{"rendered":"Harmoniser sa communication interne et externe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36425\" class=\"elementor elementor-36425\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-8efbbd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8efbbd6\" data-element_type=\"section\" id=\"sec-image-title\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e33b167\" data-id=\"e33b167\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca61ce elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"1ca61ce\" data-element_type=\"widget\" id=\"author-time\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a070ed2 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"21\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span>\n\t\t  \n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c638fde elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/nouha\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tNouha Blagui\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f24db26 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tavril 21, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4a42a undertitle elementor-widget elementor-widget-heading\" data-id=\"ae4a42a\" data-element_type=\"widget\" id=\"bigtitle\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Harmoniser sa communication interne et externe<\/h1>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e1693ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1693ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6d96 elementor-widget elementor-widget-text-editor\" data-id=\"fee6d96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tDans un environnement tr\u00e8s dynamique, l\u2019entreprise a plus que jamais besoin de <strong>mettre en place une strat\u00e9gie de communication efficace<\/strong> afin de garantir la coh\u00e9sion interne et le d\u00e9veloppement externe.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-b4da875 elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b4da875\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/www.exoplatform.com\/fr\/outils-communication-interne\/\">\n\t\t\t\t\t\tD\u00e9couvrez nos outils de communication interne\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ab43c7c\" data-id=\"ab43c7c\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a3f8a elementor-widget elementor-widget-image\" data-id=\"49a3f8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/communication-interne-et-externe-q04i6s4h6qu9afugvoa3ae9pxj67063z019ew8zr0o.png\" title=\"Diff\u00e9rences entre la communication interne et externe\" alt=\"communication interne et externe\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b141e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b141e7e\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00b15d1\" data-id=\"00b15d1\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16df0b4 table-content-cs elementor-widget elementor-widget-table-of-contents\" data-id=\"16df0b4\" data-element_type=\"widget\" id=\"sticky-tds\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.am__title&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;none&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;}\" data-widget_type=\"table-of-contents.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor-pro - v3.8.2 - 21-11-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66a8ece\" data-id=\"66a8ece\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2339b elementor-widget elementor-widget-text-editor\" data-id=\"aa2339b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Devrions-nous consid\u00e9rer la <strong>communication interne et externe<\/strong> comme deux entit\u00e9s distinctes? Elles ont des objectifs diff\u00e9rents, livrent des messages \u00e0 des audiences diff\u00e9rentes et soutiennent l\u2019entreprise de mani\u00e8res diff\u00e9rentes.<\/p><p>\u00a0<\/p><p>Doivent-elles fonctionner s\u00e9par\u00e9ment ?<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-58bc4d2 myheader1 elementor-widget elementor-widget-heading\" data-id=\"58bc4d2\" data-element_type=\"widget\" id=\"Qu-est-ce-que-la-communication-interne-et-externe\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. D\u00e9finitions et tactiques de la communication interne et externe\n<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98d1f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98d1f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-53bfe4e elementor-widget elementor-widget-image\" data-id=\"53bfe4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"331\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition.png\" class=\"attachment-large size-large wp-image-26479\" alt=\"d\u00e9finition communication interne et externe\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition.png 550w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-300x181.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-500x301.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-360x217.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-200x120.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-100x60.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-externe-definition-50x30.png 50w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5b826 elementor-widget elementor-widget-heading\" data-id=\"1f5b826\" data-element_type=\"widget\" id=\"definition-communication-interne\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que la communication interne ?\n<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-37ce44f elementor-widget elementor-widget-text-editor\" data-id=\"37ce44f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tLa <strong><a style=\"color: #2f5e92; text-decoration: underline;\" title=\"communication interne\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\" target=\"_blank&quot;\"><u>communication interne<\/u><\/a><\/strong> apporte une certaine stabilit\u00e9 au sein des \u00e9quipes, am\u00e9liore l&#8217;engagement et l&#8217;efficacit\u00e9 et f\u00e9d\u00e8re les \u00e9quipes en capitalisant sur des valeurs et objectifs communs. Elle peut \u00eatre <strong>verticale <\/strong>(quand elle se fait entre les employ\u00e9s \u00e0 diff\u00e9rents niveaux hi\u00e9rarchiques notamment vers le bas (des dirigeants aux employ\u00e9s) ou vers le haut (des employ\u00e9s aux dirigeants)) ou<strong> horizontale<\/strong> (lorsqu&#8217;elle\u00a0 se fait entre des collaborateurs \u00e0 un m\u00eame niveau hi\u00e9rarchique)\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-35b4763 elementor-widget elementor-widget-heading\" data-id=\"35b4763\" data-element_type=\"widget\" id=\"definition-communication-externe\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que la communication externe ?<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-660be2c elementor-widget elementor-widget-text-editor\" data-id=\"660be2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<strong>La communication externe<\/strong> quant \u00e0 elle permet \u00e0 l\u2019entreprise de construire son identit\u00e9 ,de solidifier son image de marque et de se d\u00e9marquer aupr\u00e8s des concurrents. Elle suit g\u00e9n\u00e9ralement une approche <strong>formelle <\/strong>(en cr\u00e9ant une bonne image de marque de l\u2019entreprise gr\u00e2ce aux newsletters, rapports, communiqu\u00e9s de presse, pr\u00e9sentations ou encore site web) mais peut parfois \u00eatre <strong>informelle <\/strong>(d\u2019une fa\u00e7on que les entreprises ne peuvent pas r\u00e9glementer directement).\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9a84e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9a84e7\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2fd758e\" data-id=\"2fd758e\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6690aa\" data-id=\"b6690aa\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dece7c8 myheader1 elementor-widget elementor-widget-heading\" data-id=\"dece7c8\" data-element_type=\"widget\" id=\"differences-entre-communication-interne-et-externe\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Diff\u00e9rences entre communication interne et externe\n<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10962 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a10962\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5337a59 elementor-widget elementor-widget-text-editor\" data-id=\"5337a59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tLa <strong><a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\" target=\"_blank&quot;\" title=\"communication interne\"><u>communication interne<\/u><\/a><\/strong> ainsi que la <strong>communication externe<\/strong> sont toutes deux essentielles pour instaurer une bonne dynamique entre les diff\u00e9rents environnements de l&#8217;entreprise (interne et externe). M\u00eame si elles partagent plusieurs points en commun, elles pr\u00e9sentent \u00e9galement de nombreuses diff\u00e9rences.\n\nComme elles ne s&#8217;adressent pas \u00e0 la m\u00eame audience, elles n\u2019utilisent pas le m\u00eame langage pour s\u00e9duire et engager chacune de ces audiences. La diff\u00e9rence entre les deux r\u00e9side \u00e9galement dans le choix de contenu, l\u2019une utilise des agendas, des s\u00e9minaires, des outils de vid\u00e9oconf\u00e9rence de chats et des wikis pour former ses collaborateurs, les informer, les motiver et valoriser leurs r\u00f4les. Alors que l\u2019autre a recours aux m\u00e9dias en ligne, \u00e0 la presse \u00e9crite, aux publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision pour cr\u00e9dibiliser et renforcer l\u2019image de marque de l\u2019entreprise et faire ressortir les points de diff\u00e9renciation par rapport aux autres entreprises.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1da64f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1da64f3\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91b8ff2 suppblock\" data-id=\"91b8ff2\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1270a13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1270a13\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00b8a90\" data-id=\"00b8a90\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11c9e20\" data-id=\"11c9e20\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bafec55 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bafec55\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d695f6f\" data-id=\"d695f6f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206cd29 elementor-widget elementor-widget-image\" data-id=\"206cd29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"212\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/experience-collaborateur-cta-pdf.png\" class=\"attachment-large size-large wp-image-40443\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/experience-collaborateur-cta-pdf.png 150w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/experience-collaborateur-cta-pdf-93x131.png 93w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/experience-collaborateur-cta-pdf-64x90.png 64w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/experience-collaborateur-cta-pdf-21x30.png 21w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ed3139 buttonright\" data-id=\"3ed3139\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d349619 elementor-widget elementor-widget-image\" data-id=\"d349619\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"207\" height=\"34\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1.jpg\" class=\"attachment-large size-large wp-image-38144\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1.jpg 207w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-200x33.jpg 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-100x16.jpg 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-70x11.jpg 70w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e33f1ba elementor-widget elementor-widget-heading\" data-id=\"e33f1ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Livre Blanc<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd03a1 elementor-widget elementor-widget-text-editor\" data-id=\"bcd03a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tExp\u00e9rience\nCollaborateur\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-aeaea1e buttonright\" data-id=\"aeaea1e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84ac2f2 elementor-widget elementor-widget-text-editor\" data-id=\"84ac2f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Parler d\u2019exp\u00e9rience collaborateur, c\u2019est l\u2019assurance de pouvoir r\u00e9diger pour \u00eatre dans<br \/>l\u2019air du temps et dans lequel on trouvera \u00e0 peu pr\u00e8s tout ce qu\u2019on veut.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e21fb79 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e21fb79\" data-element_type=\"widget\" data-widget_type=\"button.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\r\n\t\t\t<a href=\"https:\/\/www.exoplatform.com\/fr\/livre-blanc-experience-collaborateur\/?utm_source=BlogEn&#038;utm_medium=Blog&#038;utm_campaign=Content&#038;utm_content=cta\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ad77e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ad77e\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21488d4\" data-id=\"21488d4\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e1a493\" data-id=\"2e1a493\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d603d myheader1 elementor-widget elementor-widget-heading\" data-id=\"e3d603d\" data-element_type=\"widget\" id=\"aligner-communication-interne-et-externe\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Pourquoi est-il n\u00e9cessaire de les aligner ?<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-73f17b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73f17b9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-17c72b5 elementor-widget elementor-widget-text-editor\" data-id=\"17c72b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tAfin de cr\u00e9er une culture solide et assurer une bonne harmonie au sein d\u2019une entreprise, il est n\u00e9cessaire que la <strong>communication interne et externe<\/strong> soient align\u00e9es et coh\u00e9rentes.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f587b77 elementor-widget elementor-widget-heading\" data-id=\"f587b77\" data-element_type=\"widget\" id=\"alignement-strategique\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un alignement strat\u00e9gique<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-637a190 elementor-widget elementor-widget-text-editor\" data-id=\"637a190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Seulement 14% des collaborateurs ont une id\u00e9e sur la strat\u00e9gie et la vision de leurs entreprises.<\/p><p>\u00a0<\/p><p>Cela s\u2019explique par un manque de communication et un d\u00e9phasage entre la <strong>communication interne et externe<\/strong>.<\/p><p>\u00a0<\/p><p>Pour cela, les deux axes devraient fonctionner en parfaite harmonie afin de renforcer la coh\u00e9sion des \u00e9quipes ainsi que l&#8217;image de l&#8217;entreprise.<\/p><p>\u00a0<\/p><p>Toute divergence pourrait \u00eatre mal per\u00e7ue et peut toucher \u00e0 la cr\u00e9dibilit\u00e9 de l\u2019organisation<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fce224d elementor-widget elementor-widget-heading\" data-id=\"fce224d\" data-element_type=\"widget\" id=\"meilleure-image-de-marque\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une meilleure image de marque<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-91ceca1 elementor-widget elementor-widget-text-editor\" data-id=\"91ceca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tDonner de la visibilit\u00e9, informer, embarquer vos collaborateurs dans l\u2019aventure, partager des moments, des valeurs, la m\u00eame vision et les m\u00eames objectifs vous aidera \u00e0 <a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/collaborateurs-ambassadeurs\/\" title=\"transformer vos collaborateurs en ambassadeurs de marque\">transformer vos collaborateurs en ambassadeurs de marque<\/a> et donnera plus d\u2019envergure et de cr\u00e9dibilit\u00e9 \u00e0 votre message ext\u00e9rieur.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd2666 elementor-widget elementor-widget-heading\" data-id=\"5dd2666\" data-element_type=\"widget\" id=\"grande-efficacite\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une plus grande efficacit\u00e9<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-015c599 elementor-widget elementor-widget-video\" data-id=\"015c599\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\r\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www-dev.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne.webm\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9dd86 elementor-widget elementor-widget-text-editor\" data-id=\"6d9dd86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tUne diffusion d&#8217;information bien \u00e9tudi\u00e9e avec une bonne synchronisation entre les diff\u00e9rents canaux aura un impact direct sur les performances des \u00e9quipes avec des collaborateurs impliqu\u00e9s, avertis et par cons\u00e9quent plus r\u00e9actifs.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-584cf66 elementor-widget elementor-widget-heading\" data-id=\"584cf66\" data-element_type=\"widget\" id=\"engagegement-collaborateur-eleve\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un engagement collaborateur \u00e9lev\u00e9<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-85121f6 elementor-widget elementor-widget-image\" data-id=\"85121f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"468\" height=\"328\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement.png\" class=\"attachment-large size-large wp-image-26484\" alt=\"outils de communication interne\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement.png 468w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement-300x210.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement-337x236.png 337w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement-187x131.png 187w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement-100x70.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2021\/04\/communication-interne-engagement-43x30.png 43w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-04604fb elementor-widget elementor-widget-text-editor\" data-id=\"04604fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Une exp\u00e9rience client r\u00e9ussie \u00e9mane g\u00e9n\u00e9ralement d\u2019un taux d\u2019<a title=\"engagement des collaborateurs\" href=\"https:\/\/www.exoplatform.com\/fr\/communication-interne-entreprise\/\" target=\"_blank\" rel=\"noopener\">engagement collaborateur<\/a> \u00e9lev\u00e9 (allant jusqu&#8217;\u00e0 60% selon <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/02\/23\/the-un-ignorable-link-between-employee-experience-and-customer-experience\/?sh=3dfb87a148dc\" target=\"_blank\" rel=\"noopener dofollow\">une \u00e9tude<\/a>).<\/p><p>\u00a0<\/p><p>Lorsqu\u2019il s\u2019agit d\u2019avoir une relation \u00e0 long terme avec vos collaborateurs ainsi que vos clients, l\u2019<strong>engagement employ\u00e9<\/strong> y joue un r\u00f4le tr\u00e8s important.<\/p><p>\u00a0<\/p><p>Afin qu\u2019une entreprise suscite et stimule l\u2019engagement, elle doit s\u2019appuyer sur la gestion des communaut\u00e9s et la cr\u00e9ation et le d\u00e9veloppement de communaut\u00e9s autour de sa marque.<\/p><p>\u00a0<\/p><p>Cependant, en animant vos communaut\u00e9s, vous ne pouvez pas vous attendre \u00e0 ce que vos collaborateurs s&#8217;engagent avec votre contenu ou m\u00eame avec vos clients, si votre <strong>communication externe<\/strong> ne refl\u00e8te pas ce qui se passe r\u00e9ellement dans votre entreprise. Il faudra donc penser \u00e0 leur fournir un contenu engageant mais surtout cr\u00e9dible avec lequel ils seront heureux de s\u2019engager.<\/p><p>\u00a0<\/p><p>Les \u00e9tudes de cas clients peuvent pr\u00e9senter un moyen efficace de cr\u00e9er des liens entre vos employ\u00e9s et vos clients.<\/p><p>Dans le contexte d\u2019une grande entreprise, il serait plus difficile d\u2019<strong>engager et de d\u00e9velopper vos communaut\u00e9<\/strong>s si vos collaborateurs ne sont pas connect\u00e9s \u00e0 un hub collaboratif ou le bon message atteint les bonnes personnes au bon moment.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b620c elementor-widget elementor-widget-heading\" data-id=\"e2b620c\" data-element_type=\"widget\" id=\"relation-de-confiance\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une relation de confiance\n<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0a293 elementor-widget elementor-widget-text-editor\" data-id=\"7f0a293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>La confiance est la base de toute relation durable. Voil\u00e0 pourquoi les employeurs y accordent \u00e9norm\u00e9ment d\u2019importance.<\/p><p>\u00a0<\/p><p>Malheureusement, tr\u00e8s peu de collaborateurs font confiance \u00e0 leur employeur. En effet, selon une \u00e9tude men\u00e9e aupr\u00e8s de 33 000 personnes dans 28 pays, pr\u00e8s d\u2019un employ\u00e9 sur trois n\u2019a pas confiance en son employeur.<\/p><p>\u00a0<\/p><p>L\u2019incoh\u00e9rence entre la <strong>communication interne et externe<\/strong> en est l\u2019une des raisons. Les deux d\u00e9partements doivent donc travailler conjointement afin d&#8217;harmoniser et d&#8217;aligner les messages v\u00e9hicul\u00e9s aux diff\u00e9rentes audiences.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f37480f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f37480f\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7206cae\" data-id=\"7206cae\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76d799e\" data-id=\"76d799e\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bb4ee7 myheader1 elementor-widget elementor-widget-heading\" data-id=\"3bb4ee7\" data-element_type=\"widget\" id=\"conclusion\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8ef91 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab8ef91\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d823d25 elementor-widget elementor-widget-text-editor\" data-id=\"d823d25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<strong>La communication interne et externe<\/strong> sont toutes deux vitales pour le succ\u00e8s d&#8217;une entreprise et sa durabilit\u00e9. Une harmonie et un \u00e9quilibre difficiles \u00e0 atteindre sans 3 pr\u00e9requis primordiaux: un plan bien \u00e9labor\u00e9, des outils adapt\u00e9s et une bonne synergie entre les diff\u00e9rents canaux.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1a2ea8 dow3-cl elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1a2ea8\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-90887f7\" data-id=\"90887f7\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-996279f\" data-id=\"996279f\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8688eb1 elementor-cta--skin-cover elementor-cta--valign-middle elementor-widget elementor-widget-call-to-action\" data-id=\"8688eb1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/engagement-collab-cta.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Boostez l'engagement de vos collaborateurs <br>\u00e0 travers nos solutions de <br>communication interne<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/www.exoplatform.com\/fr\/engagement-collaborateur\/?utm_source=BlogEn&#038;utm_medium=Blog&#038;utm_campaign=Content&#038;utm_content=cta\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd7a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd7a5b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15e4745\" data-id=\"15e4745\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4231add faq-cl\" data-id=\"4231add\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-580ea41 faq-id elementor-widget elementor-widget-heading\" data-id=\"580ea41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5934de8 elementor-widget elementor-widget-accordion\" data-id=\"5934de8\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\" role=\"tablist\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9351\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-9351\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\"><\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9351\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9351\"><p>Vous trouverez ici les questions les plus fr\u00e9quemment pos\u00e9es sur la <strong>communication interne en entreprise<\/strong>, avec toutes les r\u00e9ponses en un seul endroit.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9352\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-9352\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Qu\u2019est-ce que la communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9352\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9352\">La communication interne regroupe l\u2019ensemble des actions de communication men\u00e9es par l\u2019entreprise pour interagir avec ses collaborateurs.\n\n&nbsp;\n\n\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#communication-interne-definition\">Trouvez la d\u00e9finition simple et compl\u00e8te de la communication interne.<\/a><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9353\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-9353\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quels sont les objectifs de la communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9353\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9353\"><p>La communication interne joue un r\u00f4le d\u00e9terminant dans l\u2019entreprise. En effet, une communication interne efficace permet d\u2019avoir des collaborateurs plus impliqu\u00e9s et plus motiv\u00e9s. Ils sont alors plus productifs, ce qui rend l\u2019organisation plus performante.\n<\/p>\n&nbsp;\n<ul style=\"list-style: disc; margin-left: 20px!important;\">\n<li>Donner le m\u00eame niveau d\u2019informations \u00e0 l\u2019ensemble des collaborateurs pour instaurer un climat de confiance<\/li>\n<li>Booster le moral des collaborateurs de l\u2019entreprise<\/li>\n<li>F\u00e9d\u00e9rer les \u00e9quipes<\/li>\n<li>Favoriser les \u00e9changes avec le top management<\/li>\n<li>Stimuler le partage d\u2019exp\u00e9riences et l\u2019intelligence collective<\/li>\n<li>Am\u00e9liorer l\u2019image de l\u2019entreprise \u00e0 l\u2019ext\u00e9rieur<\/li>\n<\/ul>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#enjeux-communication-interne\">Retrouvez les objectifs de la communication interne.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9354\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-9354\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quels sont les diff\u00e9rents types de communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9354\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9354\"><p>Il existe principalement 3 types de communication interne :<\/p><ul style=\"list-style: disc; margin-left: 20px!important;\"><li>La communication descendante<\/li><li>La communication ascendante<\/li><li>La communication transversale<\/li><\/ul><p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#types-communication-interne\">D\u00e9couvrez les diff\u00e9rents types de communication interne.<\/a><\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9355\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"tab\" aria-controls=\"elementor-tab-content-9355\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quels sont les outils de communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9355\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9355\"><p>Les outils de communication interne ne manquent pas. Il en existe de nombreux aujourd\u2019hui : \u00e9crit, oral, papier ou num\u00e9rique. Le digital a r\u00e9volutionn\u00e9 la communication interne. Il offre de nouveaux usages, comme la digital workplace, facilite le partage d\u2019informations, la collaboration et permet \u00e0 chacun de suivre l\u2019actualit\u00e9 de l\u2019entreprise en temps r\u00e9el.<\/p>\n&nbsp;\n<ul style=\"list-style: disc; margin-left: 20px!important;\">\n<li>Les outils traditionnels<\/li>\n<li>Les outils digitaux<\/li>\n<\/ul>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#outils-communication-interne\">D\u00e9couvrez les outils de communication interne.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9356\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"tab\" aria-controls=\"elementor-tab-content-9356\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quels sont les avantages de la communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9356\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9356\"><p>La communication interne lorsqu\u2019elle est mise en place de mani\u00e8re efficace dans l\u2019entreprise, est source de b\u00e9n\u00e9fices consid\u00e9rables aussi bien humainement qu\u2019\u00e9conomiquement. En voici les principaux :<\/p>\n&nbsp;\n<ol style=\"list-style: dis; margin-left: 20px!important;\">\n<li>Une culture d\u2019entreprise forte<\/li>\n<li>Des collaborateurs motiv\u00e9s et engag\u00e9s<\/li>\n<li>Une bonne qualit\u00e9 de vie au travail<\/li>\n<li>Des collaborateurs fid\u00e9lis\u00e9s<\/li>\n<li>Une marque employeur forte<\/li>\n<li>Une meilleure productivit\u00e9 et une meilleure performance de l\u2019entreprise<\/li>\n<\/ol>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#avantages-communication-interne\">Retrouvez les avantages de la communication interne dans une entreprise.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9357\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"tab\" aria-controls=\"elementor-tab-content-9357\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Qu'est-ce qu'une strat\u00e9gie de communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9357\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9357\"><p>Une strat\u00e9gie de communication interne correspond \u00e0 la mise en place d\u2019un plan d\u2019actions afin d\u2019atteindre les objectifs de communication interne fix\u00e9s. Ce plan va permettre de d\u00e9finir les objectifs de votre entreprise, ses cibles, les canaux et outils de communication interne dont vous disposez, ainsi que la d\u00e9marche \u00e0 mettre en \u0153uvre.<\/p>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#strategie-communication-interne\">Trouvez la d\u00e9finition compl\u00e8te d&#8217;une strat\u00e9gie de communication interne.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9358\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"tab\" aria-controls=\"elementor-tab-content-9358\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Qui doit piloter la communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9358\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9358\"><p>Plusieurs personnes peuvent participer \u00e0 l\u2019\u00e9laboration de la strat\u00e9gie de communication interne. Si une personne ou une \u00e9quipe est d\u00e9di\u00e9e \u00e0 la communication interne dans votre entreprise, piloter la strat\u00e9gie sera bien \u00e9videmment son r\u00f4le. Si ce n\u2019est pas le cas, le r\u00f4le peut revenir \u00e0 un responsable des ressources humaines.<\/p>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#qui-doit-piloter-communication-interne\">D\u00e9couvrez en d\u00e9tails qui doit piloter la communication interne.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-9359\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"tab\" aria-controls=\"elementor-tab-content-9359\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Comment mesurer l\u2019efficacit\u00e9 de votre communication interne ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-9359\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9359\"><p>Il existe de nombreux moyens pour mesurer l\u2019efficacit\u00e9 de votre communication interne.<\/p>\n&nbsp;\n<p>Voici quelques id\u00e9es pour vous inspirer :<\/p>\n&nbsp;\n<ul style=\"list-style: disc; margin-left: 20px!important;\">\n<li>Les sondages<\/li>\n<li>La participation de vos collaborateurs aux actions de communication interne que vous proposez.<\/li>\n<li>L\u2019engagement de vos collaborateurs<\/li>\n<li>Le taux de turnover<\/li>\n<li>La satisfaction des clients <\/li>\n<li>Les r\u00e9sultats commerciaux <\/li>\n<\/ul>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#comment-mesurer-efiicacite-communication-interne\">D\u00e9couvrez comment mesurer l\u2019efficacit\u00e9 de votre communication interne.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-93510\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"tab\" aria-controls=\"elementor-tab-content-93510\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quelles sont les diff\u00e9rences entre la communication interne et externe ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-93510\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-93510\"><p>La <strong>communication interne<\/strong> ainsi que la <strong>communication externe<\/strong> sont toutes deux essentielles pour instaurer une bonne dynamique entre les diff\u00e9rents environnements de l&#8217;entreprise (interne et externe). M\u00eame si elles partagent plusieurs points en commun, elles pr\u00e9sentent \u00e9galement de nombreuses diff\u00e9rences.<\/p>\n&nbsp;\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-et-externe\/#differences-entre-communication-interne-et-externe\">D\u00e9couvrez les principales diff\u00e9rences entre la communication interne et externe.<\/a><\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-93511\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"tab\" aria-controls=\"elementor-tab-content-93511\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Qu\u2019est-ce que la communication externe ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-93511\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-93511\"><p><strong>La communication externe<\/strong> quant \u00e0 elle permet \u00e0 l\u2019entreprise de construire son identit\u00e9 ,de solidifier son image de marque et de se d\u00e9marquer aupr\u00e8s des concurrents. Elle suit g\u00e9n\u00e9ralement une approche <strong>formelle <\/strong>(en cr\u00e9ant une bonne image de marque de l\u2019entreprise gr\u00e2ce aux newsletters, rapports, communiqu\u00e9s de presse, pr\u00e9sentations ou encore site web) mais peut parfois \u00eatre <strong>informelle <\/strong>(d\u2019une fa\u00e7on que les entreprises ne peuvent pas r\u00e9glementer directement).<\/p>\n&nbsp;\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-et-externe\/#definition-communication-externe\">D\u00e9couvrez comment d\u00e9finir la communication externe d&#8217;une entreprise.<\/a><\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-93512\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"tab\" aria-controls=\"elementor-tab-content-93512\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Pourquoi est-il n\u00e9cessaire d'aligner la communication interne et externe ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-93512\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-93512\"><p>Afin de cr\u00e9er une culture solide et assurer une bonne harmonie au sein d\u2019une entreprise, il est n\u00e9cessaire que la <strong>communication interne et externe<\/strong> soient align\u00e9es et coh\u00e9rentes.<\/p>\n&nbsp;\n<ul style=\"list-style: disc; margin-left: 20px!important;\">\n \t<li>Un alignement strat\u00e9gique<\/li>\n \t<li>Une meilleure image de marque<\/li>\n \t<li>Une plus grande efficacit\u00e9<\/li>\n \t<li>Un engagement collaborateur \u00e9lev\u00e9<\/li>\n \t<li>Une relation de confiance<\/li>\n<\/ul>\n&nbsp;\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-et-externe\/#aligner-communication-interne-et-externe\">D\u00e9couvrez comment r\u00e9ussir et harmoniser la communication interne et externe en m\u00eame temps.<\/a><\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\r\n\t\t\t\t\t<h6 id=\"elementor-tab-title-93513\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"tab\" aria-controls=\"elementor-tab-content-93513\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Comment am\u00e9liorer la communication interne dans une entreprise ?<\/a>\r\n\t\t\t\t\t<\/h6>\r\n\t\t\t\t\t<div id=\"elementor-tab-content-93513\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-93513\"><p>Voici quelques conseils et astuces pour vous permettre de progresser et d\u2019am\u00e9liorer votre strat\u00e9gie de communication interne :<\/p>\n&nbsp;\n<ul style=\"list-style: disc; margin-left: 20px!important;\">\n<li>Encouragez le dialogue<\/li>\n<li>Faites preuve de transparence<\/li>\n<li>Ecoutez vos collaborateurs<\/li>\n<li>Cr\u00e9ez des rituels<\/li>\n<li>Utilisez des outils de gamification<\/li>\n<\/ul>\n&nbsp;\n<p>\u279d <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/#conseils-astuces-ameliorer-communication-interne\">D\u00e9couvrez comment am\u00e9liorer la communication interne dans une entreprise.<\/a>\n<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Vous trouverez ici les questions les plus fr\\u00e9quemment pos\\u00e9es sur la <strong>communication interne en entreprise<\\\/strong>, avec toutes les r\\u00e9ponses en un seul endroit.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Qu\\u2019est-ce que la communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La communication interne regroupe l\\u2019ensemble des actions de communication men\\u00e9es par l\\u2019entreprise pour interagir avec ses collaborateurs.\\n\\n&nbsp;\\n\\n\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#communication-interne-definition\\\">Trouvez la d\\u00e9finition simple et compl\\u00e8te de la communication interne.<\\\/a>\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les objectifs de la communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>La communication interne joue un r\\u00f4le d\\u00e9terminant dans l\\u2019entreprise. En effet, une communication interne efficace permet d\\u2019avoir des collaborateurs plus impliqu\\u00e9s et plus motiv\\u00e9s. Ils sont alors plus productifs, ce qui rend l\\u2019organisation plus performante.\\n<\\\/p>\\n&nbsp;\\n<ul style=\\\"list-style: disc; margin-left: 20px!important;\\\">\\n<li>Donner le m\\u00eame niveau d\\u2019informations \\u00e0 l\\u2019ensemble des collaborateurs pour instaurer un climat de confiance<\\\/li>\\n<li>Booster le moral des collaborateurs de l\\u2019entreprise<\\\/li>\\n<li>F\\u00e9d\\u00e9rer les \\u00e9quipes<\\\/li>\\n<li>Favoriser les \\u00e9changes avec le top management<\\\/li>\\n<li>Stimuler le partage d\\u2019exp\\u00e9riences et l\\u2019intelligence collective<\\\/li>\\n<li>Am\\u00e9liorer l\\u2019image de l\\u2019entreprise \\u00e0 l\\u2019ext\\u00e9rieur<\\\/li>\\n<\\\/ul>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#enjeux-communication-interne\\\">Retrouvez les objectifs de la communication interne.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les diff\\u00e9rents types de communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Il existe principalement 3 types de communication interne :<\\\/p><ul style=\\\"list-style: disc; margin-left: 20px!important;\\\"><li>La communication descendante<\\\/li><li>La communication ascendante<\\\/li><li>La communication transversale<\\\/li><\\\/ul><p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#types-communication-interne\\\">D\\u00e9couvrez les diff\\u00e9rents types de communication interne.<\\\/a><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les outils de communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Les outils de communication interne ne manquent pas. Il en existe de nombreux aujourd\\u2019hui : \\u00e9crit, oral, papier ou num\\u00e9rique. Le digital a r\\u00e9volutionn\\u00e9 la communication interne. Il offre de nouveaux usages, comme la digital workplace, facilite le partage d\\u2019informations, la collaboration et permet \\u00e0 chacun de suivre l\\u2019actualit\\u00e9 de l\\u2019entreprise en temps r\\u00e9el.<\\\/p>\\n&nbsp;\\n<ul style=\\\"list-style: disc; margin-left: 20px!important;\\\">\\n<li>Les outils traditionnels<\\\/li>\\n<li>Les outils digitaux<\\\/li>\\n<\\\/ul>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#outils-communication-interne\\\">D\\u00e9couvrez les outils de communication interne.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les avantages de la communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>La communication interne lorsqu\\u2019elle est mise en place de mani\\u00e8re efficace dans l\\u2019entreprise, est source de b\\u00e9n\\u00e9fices consid\\u00e9rables aussi bien humainement qu\\u2019\\u00e9conomiquement. En voici les principaux :<\\\/p>\\n&nbsp;\\n<ol style=\\\"list-style: dis; margin-left: 20px!important;\\\">\\n<li>Une culture d\\u2019entreprise forte<\\\/li>\\n<li>Des collaborateurs motiv\\u00e9s et engag\\u00e9s<\\\/li>\\n<li>Une bonne qualit\\u00e9 de vie au travail<\\\/li>\\n<li>Des collaborateurs fid\\u00e9lis\\u00e9s<\\\/li>\\n<li>Une marque employeur forte<\\\/li>\\n<li>Une meilleure productivit\\u00e9 et une meilleure performance de l\\u2019entreprise<\\\/li>\\n<\\\/ol>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#avantages-communication-interne\\\">Retrouvez les avantages de la communication interne dans une entreprise.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Qu'est-ce qu'une strat\\u00e9gie de communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Une strat\\u00e9gie de communication interne correspond \\u00e0 la mise en place d\\u2019un plan d\\u2019actions afin d\\u2019atteindre les objectifs de communication interne fix\\u00e9s. Ce plan va permettre de d\\u00e9finir les objectifs de votre entreprise, ses cibles, les canaux et outils de communication interne dont vous disposez, ainsi que la d\\u00e9marche \\u00e0 mettre en \\u0153uvre.<\\\/p>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#strategie-communication-interne\\\">Trouvez la d\\u00e9finition compl\\u00e8te d&#8217;une strat\\u00e9gie de communication interne.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Qui doit piloter la communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Plusieurs personnes peuvent participer \\u00e0 l\\u2019\\u00e9laboration de la strat\\u00e9gie de communication interne. Si une personne ou une \\u00e9quipe est d\\u00e9di\\u00e9e \\u00e0 la communication interne dans votre entreprise, piloter la strat\\u00e9gie sera bien \\u00e9videmment son r\\u00f4le. Si ce n\\u2019est pas le cas, le r\\u00f4le peut revenir \\u00e0 un responsable des ressources humaines.<\\\/p>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#qui-doit-piloter-communication-interne\\\">D\\u00e9couvrez en d\\u00e9tails qui doit piloter la communication interne.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Comment mesurer l\\u2019efficacit\\u00e9 de votre communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Il existe de nombreux moyens pour mesurer l\\u2019efficacit\\u00e9 de votre communication interne.<\\\/p>\\n&nbsp;\\n<p>Voici quelques id\\u00e9es pour vous inspirer :<\\\/p>\\n&nbsp;\\n<ul style=\\\"list-style: disc; margin-left: 20px!important;\\\">\\n<li>Les sondages<\\\/li>\\n<li>La participation de vos collaborateurs aux actions de communication interne que vous proposez.<\\\/li>\\n<li>L\\u2019engagement de vos collaborateurs<\\\/li>\\n<li>Le taux de turnover<\\\/li>\\n<li>La satisfaction des clients <\\\/li>\\n<li>Les r\\u00e9sultats commerciaux <\\\/li>\\n<\\\/ul>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#comment-mesurer-efiicacite-communication-interne\\\">D\\u00e9couvrez comment mesurer l\\u2019efficacit\\u00e9 de votre communication interne.<\\\/a>\\n<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Quelles sont les diff\\u00e9rences entre la communication interne et externe ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>La <strong>communication interne<\\\/strong> ainsi que la <strong>communication externe<\\\/strong> sont toutes deux essentielles pour instaurer une bonne dynamique entre les diff\\u00e9rents environnements de l&#8217;entreprise (interne et externe). M\\u00eame si elles partagent plusieurs points en commun, elles pr\\u00e9sentent \\u00e9galement de nombreuses diff\\u00e9rences.<\\\/p>\\n&nbsp;\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-et-externe\\\/#differences-entre-communication-interne-et-externe\\\">D\\u00e9couvrez les principales diff\\u00e9rences entre la communication interne et externe.<\\\/a><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Qu\\u2019est-ce que la communication externe ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><strong>La communication externe<\\\/strong> quant \\u00e0 elle permet \\u00e0 l\\u2019entreprise de construire son identit\\u00e9 ,de solidifier son image de marque et de se d\\u00e9marquer aupr\\u00e8s des concurrents. Elle suit g\\u00e9n\\u00e9ralement une approche <strong>formelle <\\\/strong>(en cr\\u00e9ant une bonne image de marque de l\\u2019entreprise gr\\u00e2ce aux newsletters, rapports, communiqu\\u00e9s de presse, pr\\u00e9sentations ou encore site web) mais peut parfois \\u00eatre <strong>informelle <\\\/strong>(d\\u2019une fa\\u00e7on que les entreprises ne peuvent pas r\\u00e9glementer directement).<\\\/p>\\n&nbsp;\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-et-externe\\\/#definition-communication-externe\\\">D\\u00e9couvrez comment d\\u00e9finir la communication externe d&#8217;une entreprise.<\\\/a><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi est-il n\\u00e9cessaire d'aligner la communication interne et externe ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Afin de cr\\u00e9er une culture solide et assurer une bonne harmonie au sein d\\u2019une entreprise, il est n\\u00e9cessaire que la <strong>communication interne et externe<\\\/strong> soient align\\u00e9es et coh\\u00e9rentes.<\\\/p>\\n&nbsp;\\n<ul style=\\\"list-style: disc; margin-left: 20px!important;\\\">\\n \\t<li>Un alignement strat\\u00e9gique<\\\/li>\\n \\t<li>Une meilleure image de marque<\\\/li>\\n \\t<li>Une plus grande efficacit\\u00e9<\\\/li>\\n \\t<li>Un engagement collaborateur \\u00e9lev\\u00e9<\\\/li>\\n \\t<li>Une relation de confiance<\\\/li>\\n<\\\/ul>\\n&nbsp;\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-et-externe\\\/#aligner-communication-interne-et-externe\\\">D\\u00e9couvrez comment r\\u00e9ussir et harmoniser la communication interne et externe en m\\u00eame temps.<\\\/a><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Comment am\\u00e9liorer la communication interne dans une entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Voici quelques conseils et astuces pour vous permettre de progresser et d\\u2019am\\u00e9liorer votre strat\\u00e9gie de communication interne :<\\\/p>\\n&nbsp;\\n<ul style=\\\"list-style: disc; margin-left: 20px!important;\\\">\\n<li>Encouragez le dialogue<\\\/li>\\n<li>Faites preuve de transparence<\\\/li>\\n<li>Ecoutez vos collaborateurs<\\\/li>\\n<li>Cr\\u00e9ez des rituels<\\\/li>\\n<li>Utilisez des outils de gamification<\\\/li>\\n<\\\/ul>\\n&nbsp;\\n<p>\\u279d <a style=\\\"color: #2f5e92; text-decoration: underline;\\\" href=\\\"https:\\\/\\\/www.exoplatform.com\\\/blog\\\/fr\\\/communication-interne-entreprise\\\/#conseils-astuces-ameliorer-communication-interne\\\">D\\u00e9couvrez comment am\\u00e9liorer la communication interne dans une entreprise.<\\\/a>\\n<\\\/p>\"}}]}<\/script>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f75e48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f75e48\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f09ac9\" data-id=\"4f09ac9\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6081a46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6081a46\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3175f83\" data-id=\"3175f83\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f1b827 elementor-align-left tags_class_element elementor-widget elementor-widget-post-info\" data-id=\"6f1b827\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4f61546\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Tags:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/engagement-collaborateur\/\" class=\"elementor-post-info__terms-list-item\">Engagement collaborateur<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/experience-collaborateur\/\" class=\"elementor-post-info__terms-list-item\">Exp\u00e9rience collaborateur<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne\/\" class=\"elementor-post-info__terms-list-item\">Communication interne<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-105f90f\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t&nbsp;\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3803d\" data-id=\"9f3803d\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3cb55 elementor-widget elementor-widget-shortcode\" data-id=\"8d3cb55\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\n<div class=\"kk-star-ratings kksr-shortcode\"\n    data-payload='{&quot;id&quot;:&quot;36425&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;shortcode&quot;,&quot;align&quot;:&quot;&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;455&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;valign&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.4\\\/5 - (455 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;125.1&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 125.1px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.4\/5 - (455 votes)    <\/div>\n    <\/div>\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d74ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d74ef\" data-element_type=\"section\" id=\"end-tet\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b06cec8\" data-id=\"b06cec8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ec1a5 elementor-widget__width-inherit elementor-widget elementor-widget-testimonial\" data-id=\"b6ec1a5\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/nouha\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/c9ae9ebcd6e2a7af743367e464551ebb?s=96&amp;d=mm&amp;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.exoplatform.com\/blog\/author\/nouha\/\" target=\"_blank\">Nouha Blagui<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9504252\" data-id=\"9504252\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe0647 elementor-widget elementor-widget-testimonial\" data-id=\"1fe0647\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\n  <figcaption>\n  <\/figcaption>\n<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">I am a marketer and social media junkie. I work to optimise eXo\u2019s online brand with content, social media technologies and digital marketing.\r\nI mainly write cartoons but I am also a big fan of topics related to internal communications in the digital workplace.\r\nI would love to connect with you, so get in touch and join our LinkedIn group \u2018Intranet &amp; Digital Workplace\u2019.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ff21d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ff21d0\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39ac5d4\" data-id=\"39ac5d4\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e0baa faq-id elementor-widget elementor-widget-heading\" data-id=\"51e0baa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Articles associ\u00e9s<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-06c35ed emp-cat elementor-widget elementor-widget-shortcode\" data-id=\"06c35ed\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t<div class=\"am_ajax_post_grid_wrap\"  style=\"background-color: transparent !important; \" data-pagination_type=\"load_more\" data-am_ajax_post_grid='{\"show_filter\":\"yes\",\"btn_all\":\"yes\",\"initial\":\"-1\",\"layout\":\"1\",\"post_type\":\"post\",\"posts_per_page\":\"3\",\"cat\":\"\",\"terms\":\"\",\"paginate\":\"no\",\"hide_empty\":\"true\",\"orderby\":\"date\",\"order\":\"ASC\",\"pagination_type\":\"load_more\",\"infinite_scroll\":\"\",\"animation\":\"\",\"grid_id\":\"\"}'>\r\n\r\n\t\t\t\t\t<div class=\"asr-filter-div\" data-layout=\"1\"><ul>\r\n\t\t\t\t\t\t\t\t\t<li \r\n\r\n\r\n\r\n \r\n   class=\"asr_texonomy active\" style=\"font-weight:bold;\"data_id=\"-1\" style=\"background-color: transparent !important;\">All<\/li>\r\n\t\t\t\t\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1302\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"508\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"642\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1407\">Anerkennung der Mitarbeiter<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"454\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"500\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1337\">Arbeitsplatz<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"462\">Employee engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"616\">Engagement collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1465\">Branchentrends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"486\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"506\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"620\">Avenir du travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1411\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"504\">Future of work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1137\">Actualit\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1366\">Change Management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"460\">Internal communication<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"492\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"458\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1287\">Digital Workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1323\">Digitale Transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"496\">Exp\u00e9rience collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"705\">News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"452\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1135\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"494\">Communication interne<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1311\">Infografik<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"409\">workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1294\">interne Kommunikation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"456\">Knowledge management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"618\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"512\">Employee experience<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"490\">Gestion des connaissances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1281\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"502\">Conduite de changement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"514\">Employee productivity<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1329\">Kollaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1451\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1187\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"614\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1183\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"518\">Employee recognition<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1331\">Leitfaden<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1181\">Astuces et bonnes pratiques<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"516\">Change management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1292\">Mitarbeiter engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"813\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"411\">Etudes de cas<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1339\">Mitarbeiter Erfahrung<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"622\">Digital transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1175\">Guide<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1317\">Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"799\">Infographic<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1185\">Infographie<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1403\">Onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1300\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"510\">Remote work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"498\">Productivit\u00e9<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1173\">T\u00e9l\u00e9travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"488\">Transformation digitale<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1179\">Tutoriel<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1443\">Actualit\u00e9s produit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1562\">Extranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1461\">Industry trends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1445\">Product News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1447\">Produkt Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1309\">Produktivit\u00e4t<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1405\">Reconnaissance des employ\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1307\">Telearbeit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1463\">Tendances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1449\">Thought leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1345\">Tipps und Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"780\">Tips &amp; Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"819\">Tutorial<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1269\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"699\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1378\">Wissensmanagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1304\">Zukunft der Arbeit<\/li>\r\n\t\t        \t        <\/ul><\/div>\r\n\t    \r\n\t    <div class=\"asr-ajax-container\" style=\"background-color: transparent !important;\">\r\n\t\t    <div class=\"asr-loader\">\r\n\t\t    \t<div class=\"lds-dual-ring\"><\/div>\r\n\t\t    <\/div>\r\n\t\t    <div class=\"asrafp-filter-result\">\r\n\t\t    \t<div class=\"am-postgrid-wrapper\">\r\n\r\n\t\t<div class=\"am_post_grid am__col-3 am_layout_1  \">\r\n\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/ameliorer-communication-interne-conseils-strategies\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne.png\" class=\"attachment-full size-full wp-post-image\" alt=\"9 conseils pour am\u00e9liorer sa communication interne\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-768x513.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-709x473.png 709w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-491x328.png 491w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-196x131.png 196w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/12\/9-conseils-pour-ameliorer-sa-communication-interne-640x427.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/ameliorer-communication-interne-conseils-strategies\/\"><h2 class=\"am__title\">9 conseils pour am\u00e9liorer sa communication interne<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/ameliorer-communication-interne-conseils-strategies\/\">Des messages qui se perdent dans les bo\u00eetes mail, des informations essentielles\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/ameliorer-communication-interne-conseils-strategies\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/engagement-collaborateur\/\" title=\"Engagement collaborateur Tag\" class=\"engagement-collaborateur\">Engagement collaborateur<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/digital-workplace-mobilite-collaborateurs-terrain\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/digital-workplace-mobilite-collaborateurs-terrain-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/digital-workplace-mobilite-collaborateurs-terrain\/\"><h2 class=\"am__title\">Digital workplace et mobilit\u00e9 : comment connecter les collaborateurs terrain ?<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/digital-workplace-mobilite-collaborateurs-terrain\/\">Depuis plus de dix ans, les organisations ont profond\u00e9ment transform\u00e9 leur environnement\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/digital-workplace-mobilite-collaborateurs-terrain\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/digital-workplace-fr\/\" title=\"Digital workplace Tag\" class=\"digital-workplace-fr\">Digital workplace<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise.png\" class=\"attachment-full size-full wp-post-image\" alt=\"d\u00e9finition communication interne entreprise\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2023\/02\/communication-interne-entreprise-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\"><h2 class=\"am__title\">Comment r\u00e9ussir sa communication interne\u00a0?<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\">Comment r\u00e9ussir sa communication interne\u00a0? Dans cette \u00e8re du digital, nous disposons\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/communication-interne-entreprise\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/fr\/engagement-collaborateur\/\" title=\"Engagement collaborateur Tag\" class=\"engagement-collaborateur\">Engagement collaborateur<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"21\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\r\n\t\t<div class=\"am_posts_navigation\">\r\n\t\t<button type='button' data-paged='1' data-next='2' class=' am-post-grid-load-more '>Voir Plus<\/button>\t\t<\/div>\r\n\r\n\t\t<\/div>\t\t    <\/div>\r\n\t    <\/div>\r\n    <\/div>\r\n\r\n\t\n\n\n\n\t\t\t\n\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40ec625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ec625\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f7953\" data-id=\"b6f7953\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f94c061 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94c061\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffa6456\" data-id=\"ffa6456\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e323e7 elementor-widget elementor-widget-heading\" data-id=\"3e323e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Laisser une r\u00e9ponse<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf37e6f\" data-id=\"bf37e6f\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a76fe elementor-widget elementor-widget-text-editor\" data-id=\"76a76fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t( Votre adresse email ne sera pas publi\u00e9e)\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd0fb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5cd0fb2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"Harmoniser sa communication interne et externe Dans un environnement tr\u00e8s dynamique, l\u2019entreprise a plus que jamais besoin de mettre en place une strat\u00e9gie de communication efficace afin de garantir la coh\u00e9sion interne et le d\u00e9veloppement externe. D\u00e9couvrez nos outils de communication interne Table des mati\u00e8res Devrions-nous consid\u00e9rer la communication interne et externe comme deux entit\u00e9s [&hellip;]","protected":false},"author":4,"featured_media":29706,"comment_status":"open","ping_status":"open","sticky":false,"template":"main1-article.php","format":"image","meta":[],"categories":[494,616,496],"tags":[564,637],"lang":"fr","translations":{"fr":36425,"de":54425},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36425"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=36425"}],"version-history":[{"count":1,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36425\/revisions"}],"predecessor-version":[{"id":56021,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36425\/revisions\/56021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media\/29706"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=36425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=36425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=36425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}