{"id":36796,"date":"2020-10-28T04:35:20","date_gmt":"2020-10-28T03:35:20","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=24740"},"modified":"2024-09-17T15:51:22","modified_gmt":"2024-09-17T13:51:22","slug":"how-can-digital-workplaces-transform-employees-into-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/how-can-digital-workplaces-transform-employees-into-brand-ambassadors\/","title":{"rendered":"How can digital workplaces turn employees into brand ambassadors?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36796\" class=\"elementor elementor-36796\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-f9fbfd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9fbfd3\" data-element_type=\"section\" id=\"sec-image-title\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5dfe5da\" data-id=\"5dfe5da\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a62c7a0 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"a62c7a0\" data-element_type=\"widget\" id=\"author-time\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a070ed2 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span>\n\t\t  \n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c638fde elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/fares-laroui\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tFares Laroui\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f24db26 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\toctobre 28, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9648eed undertitle elementor-widget elementor-widget-heading\" data-id=\"9648eed\" data-element_type=\"widget\" id=\"bigtitle\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How can digital workplaces turn employees into brand ambassadors?<\/h1>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-b20c1f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b20c1f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! 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elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tHow can I make my business stand out from the competition? How can I build a brand and a corporate identity that conveys trust?\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb6fd5 elementor-widget elementor-widget-text-editor\" data-id=\"bcb6fd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tThese are questions that businesses try to answer with varying degrees of success. Obviously, multiple factors can contribute to the success of your business: a unique product\/service, a long-term vision, good customer service, and marketing &amp; sales strategies, just to name a few. Yet all of these efforts would eventually amount to nothing if you don\u2019t have the right people in place or, more importantly, your employees are not sufficiently engaged to help you grow your business and build your brand.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c623806\" data-id=\"c623806\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4585359 elementor-widget elementor-widget-image\" data-id=\"4585359\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/employee-brand-ambassadors-800x533-1-q0dysd89gc0zwt7htt93a878lndgvrra592xn0m7ig.png\" title=\"What is an employee brand ambassador\" alt=\"What is an employee brand ambassador and How can digital workplaces transform employees into brand ambassadors?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0eb778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0eb778\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6434ec1\" data-id=\"6434ec1\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb5168 elementor-widget elementor-widget-text-editor\" data-id=\"0eb5168\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tIt may seem like a clich\u00e9d statement, but people are the most important asset in any business. Think of it this way: from the outside looking in, customers and potential employees only see a fraction of what your business is all about. They have access to your website, your social media posts, your offerings and what your current and ex-employees have to say about you. Now who would you think they will trust more? \u2013 a corporate LinkedIn post about how great it is to work for your company, or the same post but shared by an employee? Well, people will always trust people more than brands. Various research studies suggest that when it comes to social media posts, who shared the message matters more than the message itself. According to a research by Olapic, a study of consumer behaviour and attitudes towards user-generated content (UGC), 76% of respondents believe UGC is more honest than advertising, with a further 56% stating that they are more likely to make a purchase after seeing such content.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4765047 elementor-widget elementor-widget-text-editor\" data-id=\"4765047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tBut how can you encourage employees to share positive content about your business? And how can a digital workplace help? In this blog we will try to answer these questions with some practical examples. But first, let\u2019s define <strong>employee brand ambassadors<\/strong>.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-85c5f77 myheader1 elementor-widget elementor-widget-heading\" data-id=\"85c5f77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. What is an employee brand ambassador?<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a5ac4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c0a5ac4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-714d6d8 elementor-widget elementor-widget-text-editor\" data-id=\"714d6d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tAn <strong>employee brand ambassador<\/strong> is every current or ex-employee who actively commits to sharing corporate-related content and promoting products to his\/her network. Such actions can be spontaneous or part of a dedicated employee advocacy programme. Either way, having employees act as ambassadors often results in a higher level of social media reach and engagement, eventually leading to an increase in <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/brand24.com\/blog\/8-marketing-tactics-to-build-brand-awareness\/\" target=\"_blank\" rel=\"noopener\"><u>brand awareness<\/u><\/a> and business performance. In fact, according to one <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.mslgroup.co.uk\/latest\/2017\/employee-advocacy-the-modern-day-bbq-sell\/\" target=\"_blank\" rel=\"noopener dofollow\">MSL study<\/a>, brand messaging is enhanced by a staggering 561% when shared by employees.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-30eb97f elementor-widget elementor-widget-text-editor\" data-id=\"30eb97f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<strong>Employee brand ambassadors<\/strong> are also considered to be a more transparent and cost-effective way to connect and appeal to both customers and, especially, potential job candidates than hiring social media influencers. The latter obviously have the potential to reach a broader audience, but wouldn\u2019t necessarily offer much in terms of first-hand <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/employee-talent-development\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\" title=\"employee experience platform\">employee experiences<\/a>.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e29d9 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e29d9\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1b37c6 suppblock\" data-id=\"e1b37c6\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ed6513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ed6513\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-03f0eb1\" data-id=\"03f0eb1\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e91e350\" data-id=\"e91e350\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b00182b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b00182b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1a163c8\" data-id=\"1a163c8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-127a2d7 elementor-widget elementor-widget-image\" data-id=\"127a2d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"154\" height=\"211\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/workplace-1.png\" class=\"attachment-large size-large wp-image-40316\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/workplace-1.png 154w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/workplace-1-96x131.png 96w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/workplace-1-66x90.png 66w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/workplace-1-22x30.png 22w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5dd100a buttonright\" data-id=\"5dd100a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d552a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"22d552a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"207\" height=\"34\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1.jpg\" class=\"attachment-large size-large wp-image-38144\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1.jpg 207w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-200x33.jpg 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-100x16.jpg 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/white-1-70x11.jpg 70w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5376706 elementor-widget elementor-widget-heading\" data-id=\"5376706\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">FREE WHITE PAPER<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2acc3 elementor-widget elementor-widget-text-editor\" data-id=\"6d2acc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Types of Digital workplace solutions<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e42b40 buttonright\" data-id=\"3e42b40\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ce6f elementor-widget elementor-widget-text-editor\" data-id=\"281ce6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>The modern workplace has evolved significantly in recent years, with advancements in technology, the growing number of tools &#8230;<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e13391e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e13391e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\r\n\t\t\t<a href=\"https:\/\/www.exoplatform.com\/types-of-digital-workplace-solutions-white-paper\/?utm_source=BlogEn&#038;utm_medium=Blog&#038;utm_campaign=Content&#038;utm_content=cta\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now<\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f39e12d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f39e12d\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-902b87d\" data-id=\"902b87d\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f4e00bf\" data-id=\"f4e00bf\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a297a39 myheader1 elementor-widget elementor-widget-heading\" data-id=\"a297a39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. How can digital workplaces turn employees into brand ambassadors?<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0edcfcb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0edcfcb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6ff0f elementor-widget elementor-widget-text-editor\" data-id=\"0a6ff0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tTransforming employees into <strong>brand ambassadors<\/strong> can\u2019t be achieved overnight. It is a process that requires continuous <strong><a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/collaboration-in-business\" title=\"collaboration\" target=\"_blank\" rel=\"noopener\"><u>collaboration<\/u><\/a><\/strong> between multiple teams \u2013 mainly marketing, <strong>HR<\/strong> and <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/company-internal-communication\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\">internal communications<\/a> \u2013 which is then used to put together a robust <strong>employee advocacy programme<\/strong>. The programme comprises a set of resources and best practices designed to <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.ecompowerhouse.com\/\" target=\"_blank\" rel=\"noopener\"><u>assist and train<\/u><\/a> employees on how to share content and build their personal brands. Such programmes have evolved in recent years thanks to the ever-increasing importance of social media channels and advancements in <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/internal-communication-tools\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\" title=\"internal communication tools\">internal communications tools<\/a>. In this section we will discover how a fully featured <strong><a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/digital-workplace\/\" title=\"digital workplace\" target=\"_blank\" rel=\"noopener\"><u>digital workplace<\/u><\/a><\/strong> can help employees to advocate your brand.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9feb2e6 elementor-widget elementor-widget-heading\" data-id=\"9feb2e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build a community<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-980555b elementor-widget elementor-widget-text-editor\" data-id=\"980555b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tIn order to turn employees into brand ambassadors, it\u2019s crucial to build a strong corporate culture and a community where employees can come together for work and non-work-related activities. Feeling part of a whole can positively boost individual and collective morale, thereby leading to <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/simpleshow.com\/blog\/ideas-improving-employee-engagement\/\" target=\"_blank\" rel=\"dofollow noopener\"><u>high engagement<\/u><\/a> and retention rates. It will also most likely encourage individuals to share more often within <strong>collaborative spaces<\/strong> created for teams, departments and communities of interest. However, for that to happen, a set of communication and collaborative tools need to be in place.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-cc40388 elementor-widget elementor-widget-text-editor\" data-id=\"cc40388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<strong>Modern digital workplace solutions<\/strong> come equipped with various social features designed to connect people and facilitate all types of communications \u2013 whether top-down, peer-to-peer or bottom-up. This way, employees have both the environment and the right tools by which to express themselves.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f9c29 elementor-widget elementor-widget-heading\" data-id=\"b5f9c29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establish trust by communicating constantly<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a2c2e elementor-widget elementor-widget-text-editor\" data-id=\"c7a2c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tCreating and conveying useful content is key to establishing trust and keeping your communities informed and engaged. This can be achieved by building a communication and content plan, selecting the right channels through which community managers and regular users can get their messages across, and most importantly, continuously analyzing results in order to identify areas of improvement.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d9779 elementor-widget elementor-widget-text-editor\" data-id=\"f2d9779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tA <a href=\"https:\/\/www.exoplatform.com\/digital-workplace\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\" title=\"digital workplace solutions\">digital workplace<\/a> incorporating news and microblog features is ideal for keeping your community up to date with the latest corporate news, announcements and product updates. The news articles can be shared in the activity stream of the digital workplace or within private spaces, depending on visibility and permissions settings. An added layer of social features \u2013 such as the possibility to like, comment, share and pin the news articles for more visibility \u2013 pave the way for bottom-up communication and give users a medium through which they can get their voices heard.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9887332 elementor-widget elementor-widget-text-editor\" data-id=\"9887332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tThis will ultimately help you create a transparent, inclusive work environment, &#8220;make your brand name and <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/designcrowd.com\/logo-design\" target=\"_blank\" rel=\"noopener\"><u>logo design<\/u><\/a> popular&#8221;, and build trust in your brand. According to multiple research studies, these are two important factors that might facilitate your employees\u2019 transition into brand ambassadors. <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-02\/2019_Edelman_Trust_Barometer_Global_Report.pdf\" target=\"_blank\" rel=\"noopener norfollow\">The 2019 Edelman Trust Barometer report <\/a>found that employees who trust their employers are 33% more likely to be engaged and 39% more likely to participate in brand advocacy initiatives.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-b1765e1 elementor-widget elementor-widget-heading\" data-id=\"b1765e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyze internal usage behaviour<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6949a elementor-widget elementor-widget-text-editor\" data-id=\"8e6949a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tUsing built-in or third-party analytics tools, you can gather usage and <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/how-do-you-track-user-engagement-using-exo-engagement-analytics-add-on\/\" title=\"How To track employee engagement\">engagement metrics<\/a> that will help you further understand the behaviour and needs of your employees. You can use the data to classify users into different personas based on which content they are most likely to share, how often they share and how they interact with various types of content.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-10a1e13 elementor-widget elementor-widget-text-editor\" data-id=\"10a1e13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tTypically, user personas fall into four main categories: (1) active users who animate spaces and share constantly (or perhaps over-share at times), (2) networkers who reach out and interact with their peers and shared content, (3) silent users who just consume content with few to no interactions, and finally (4) the inactive non-shares \u2013 users who neither share nor interact within the platform. Bear in mind that the last persona type might not be willing or used to sharing, and even your best efforts might not be enough to lure them into your advocacy programme, and this is perfectly normal. What you can do, though, is try to provide content that is sufficiently interesting to grab their attention and at least move them into silent content consumers.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-43719bc elementor-widget elementor-widget-text-editor\" data-id=\"43719bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tThe same logic applies to other persona types. <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/blog\/how-communication-professionals-can-boost-employee-engagement-using-exo-platform\/\" title=\"Haw internal communication specialists can boost employee engagement\">Internal communications specialists<\/a> and community managers are responsible for creating and conveying targeted content that\u2019s informative, and have the potential to engage users and trigger a positive interaction.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0db63cc elementor-widget elementor-widget-heading\" data-id=\"0db63cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empower and encourage employees to voice their opinion internally first<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ff04c63 elementor-widget elementor-widget-text-editor\" data-id=\"ff04c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<strong>Employee advocacy programmes<\/strong> are an inside-out process. Employees who are the most engaged internally have more potential to be part of the programme than those who aren\u2019t.&nbsp; You can\u2019t expect employees who are inactive in your <strong>digital workplace<\/strong> to be active social gurus on your behalf. That\u2019s why it\u2019s important to give advocates the right tools to amplify their voices internally so they can later take their enthusiasm to external channels such as social media. And <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.exoplatform.com\/digital-workplace\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\" title=\"digital workplace solutions\">digital workplace solutions<\/a> are designed to help you achieve just that.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a469b76 elementor-widget elementor-widget-text-editor\" data-id=\"a469b76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tUsing a combination of content management and social features, employees can create, post or simply share different pieces of content with ease, whether that\u2019s within their team\u2019s spaces or the whole organization.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9cf65 elementor-widget elementor-widget-heading\" data-id=\"1d9cf65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recognize and promote your employees\u2019 efforts<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d86483b elementor-widget elementor-widget-text-editor\" data-id=\"d86483b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tIn recent years, we have seen a surge in popularity of <a style=\"color: #2f5e92; text-decoration: underline;\" href=\"https:\/\/www.meeds.io\" title=\"gamification and recognition programs\" target=\"_blank\" rel=\"noopener\">gamification and recognition programmes<\/a>. These are progressively embedded within social media platforms and enterprise software and can be used to act as incentives for employees to share more frequently and participate in various discussions. You may have already encountered recognition messages on social media platforms such as Facebook or LinkedIn, where employees tend to publicly praise their peers and congratulate them on their achievements. This can lead to employees feeling valued and trusted and can create a positive lasting image of your organization..\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c40f836 elementor-widget elementor-widget-text-editor\" data-id=\"c40f836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tInternally, a built-in or stand-alone <strong>gamification solution<\/strong> with badges, leaderboards and levels can create a culture of healthy competition even subconsciously. Users will be classified according to their activities, with the most active rewarded with tangible rewards. <strong>Recognition solutions<\/strong>, on the other hand, allow users to praise each other for their contributions. You can use such features to publicly praise social and knowledge contributors, which will eventually lead others within your company to follow their example.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7f2ef elementor-widget elementor-widget-heading\" data-id=\"3f7f2ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Turn internal advocates into ambassadors<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f282de2 elementor-widget elementor-widget-text-editor\" data-id=\"f282de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tOne way to stimulate spontaneous sharing is by making your social media posts and other content within people\u2019s reach, directly from the <strong>digital workplace<\/strong>.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4fe4d elementor-widget elementor-widget-text-editor\" data-id=\"aa4fe4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tMost <strong>digital workplace solutions<\/strong> nowadays allow you to embed social feeds from Facebook, Twitter, LinkedIn and other social media platforms. Make sure that they are visible within the homepage via clear content blocks and widgets. That way, you can make sure your employees are well aware of what you are posting on social media so they can instantly react to, share and even respond to comments.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e66af00 elementor-widget elementor-widget-text-editor\" data-id=\"e66af00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tIn a world filled with all types of content, positioning your business appropriately and grabbing the attention of your target audience is by no means an easy feat. Your best bet is to contextualize your content and make it truthful so you can better resonate with your customers and potential job recruits. And that starts from within your company. Ultimately, providing your employees with a positive working experience will turn them into your most effective marketing asset.\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d64a90 dow3-cl elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d64a90\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-26e367e\" data-id=\"26e367e\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-08d13d6\" data-id=\"08d13d6\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b0e83 elementor-cta--skin-cover elementor-cta--valign-middle elementor-widget elementor-widget-call-to-action\" data-id=\"30b0e83\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/pub3412.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">A Digital Workplace tailored to your needs<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover How To Boost your employee <br>engagement and performance\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/www.exoplatform.com\/internal-communication-tools\/?utm_source=BlogEn&#038;utm_medium=Blog&#038;utm_campaign=Content&#038;utm_content=cta\">\n\t\t\t\t\t\tLearn More\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea2a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea2a5b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6595f08\" data-id=\"6595f08\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f5ee62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5ee62\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ab9ce6\" data-id=\"2ab9ce6\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a04041 elementor-align-left tags_class_element elementor-widget elementor-widget-post-info\" data-id=\"5a04041\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4f61546\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Tags:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/digital-workplace-en\/\" class=\"elementor-post-info__terms-list-item\">Digital workplace<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/employee-engagement\/\" class=\"elementor-post-info__terms-list-item\">Employee engagement<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/internal-communication\/\" class=\"elementor-post-info__terms-list-item\">Internal communication<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-105f90f\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t&nbsp;\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4950ac7\" data-id=\"4950ac7\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c84459b elementor-widget elementor-widget-shortcode\" data-id=\"c84459b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\n<div class=\"kk-star-ratings kksr-shortcode\"\n    data-payload='{&quot;id&quot;:&quot;36796&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;shortcode&quot;,&quot;align&quot;:&quot;&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;133&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;valign&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (133 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (133 votes)    <\/div>\n    <\/div>\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d196e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d196e83\" data-element_type=\"section\" id=\"end-tet\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-edb1b47\" data-id=\"edb1b47\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a74d3 elementor-widget__width-inherit elementor-widget elementor-widget-testimonial\" data-id=\"a6a74d3\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/fares-laroui\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/a0b904a010c1f5376a0e9f9ba959aff6?s=96&amp;d=mm&amp;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.exoplatform.com\/blog\/author\/fares-laroui\/\" target=\"_blank\">Fares Laroui<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ed8b24\" data-id=\"6ed8b24\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5aa7a5 elementor-widget elementor-widget-testimonial\" data-id=\"e5aa7a5\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\n  <figcaption>\n  <\/figcaption>\n<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">I am a product marketing specialist at eXo. My role is to assist marketing and sales teams in their operations and present our digital workplace solution to the world. I mainly blog about the latest tech trends, digital transformation, internal communication and how to navigate through eXo Platform.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d0518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d0518\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe7497b\" data-id=\"fe7497b\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d869226 faq-id elementor-widget elementor-widget-heading\" data-id=\"d869226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Related posts<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee854b emp-cat elementor-widget elementor-widget-shortcode\" data-id=\"7ee854b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t<div class=\"am_ajax_post_grid_wrap\"  style=\"background-color: transparent !important; \" data-pagination_type=\"load_more\" data-am_ajax_post_grid='{\"show_filter\":\"yes\",\"btn_all\":\"yes\",\"initial\":\"-1\",\"layout\":\"1\",\"post_type\":\"post\",\"posts_per_page\":\"3\",\"cat\":\"\",\"terms\":\"\",\"paginate\":\"no\",\"hide_empty\":\"true\",\"orderby\":\"date\",\"order\":\"ASC\",\"pagination_type\":\"load_more\",\"infinite_scroll\":\"\",\"animation\":\"\",\"grid_id\":\"\"}'>\r\n\r\n\t\t\t\t\t<div class=\"asr-filter-div\" data-layout=\"1\"><ul>\r\n\t\t\t\t\t\t\t\t\t<li \r\n\r\n\r\n\r\n \r\n   class=\"asr_texonomy active\" style=\"font-weight:bold;\"data_id=\"-1\" style=\"background-color: transparent !important;\">All<\/li>\r\n\t\t\t\t\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1302\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"508\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"642\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1407\">Anerkennung der Mitarbeiter<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"454\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"500\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1337\">Arbeitsplatz<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"462\">Employee engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"616\">Engagement collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1465\">Branchentrends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"486\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"506\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"620\">Avenir du travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1411\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"504\">Future of work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1137\">Actualit\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1366\">Change Management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"460\">Internal communication<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"492\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"458\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1287\">Digital Workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1323\">Digitale Transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"496\">Exp\u00e9rience collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"705\">News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"452\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1135\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"494\">Communication interne<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1311\">Infografik<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"409\">workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1294\">interne Kommunikation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"456\">Knowledge management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"618\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"512\">Employee experience<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"490\">Gestion des connaissances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1281\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"502\">Conduite de changement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"514\">Employee productivity<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1329\">Kollaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1451\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1187\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"614\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1183\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"518\">Employee recognition<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1331\">Leitfaden<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1181\">Astuces et bonnes pratiques<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"516\">Change management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1292\">Mitarbeiter engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"813\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"411\">Etudes de cas<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1339\">Mitarbeiter Erfahrung<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"622\">Digital transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1175\">Guide<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1317\">Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"799\">Infographic<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1185\">Infographie<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1403\">Onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1300\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"510\">Remote work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"498\">Productivit\u00e9<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1173\">T\u00e9l\u00e9travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"488\">Transformation digitale<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1179\">Tutoriel<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1443\">Actualit\u00e9s produit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1562\">Extranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1461\">Industry trends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1445\">Product News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1447\">Produkt Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1309\">Produktivit\u00e4t<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1405\">Reconnaissance des employ\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1307\">Telearbeit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1463\">Tendances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1449\">Thought leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1345\">Tipps und Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"780\">Tips &amp; Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"819\">Tutorial<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1269\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"699\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1378\">Wissensmanagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1304\">Zukunft der Arbeit<\/li>\r\n\t\t        \t        <\/ul><\/div>\r\n\t    \r\n\t    <div class=\"asr-ajax-container\" style=\"background-color: transparent !important;\">\r\n\t\t    <div class=\"asr-loader\">\r\n\t\t    \t<div class=\"lds-dual-ring\"><\/div>\r\n\t\t    <\/div>\r\n\t\t    <div class=\"asrafp-filter-result\">\r\n\t\t    \t<div class=\"am-postgrid-wrapper\">\r\n\r\n\t\t<div class=\"am_post_grid am__col-3 am_layout_1  \">\r\n\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-skills\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/02\/teamwork-skills-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-skills\/\"><h2 class=\"am__title\">Teamwork Skills: The Key to Building Dream Teams<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-skills\/\">Teamwork has evolved from a \u201cnice to have\u201d to a core strategic\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-skills\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" title=\"Tips &amp; Tricks Tag\" class=\"tips-tricks\">Tips &amp; Tricks<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/internal-communication-trends-2026\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/10\/Internal-Communication-Trends-for-2026-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/internal-communication-trends-2026\/\"><h2 class=\"am__title\">Internal Communication Trends for 2026: What\u2019s Shaping the Future<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/internal-communication-trends-2026\/\">Internal communication (IC) is no longer a peripheral HR task or a\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/internal-communication-trends-2026\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" title=\"Tips &amp; Tricks Tag\" class=\"tips-tricks\">Tips &amp; Tricks<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-tips\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/09\/Teamwork-Tips-at-work-197x131.png 197w, 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data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5d0a59\" data-id=\"f5d0a59\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b83c096 elementor-widget elementor-widget-heading\" data-id=\"b83c096\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Leave a Reply<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-861fff9\" data-id=\"861fff9\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e73a1bb elementor-widget elementor-widget-text-editor\" data-id=\"e73a1bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>( Your e-mail address will not be published)<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bd338 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0bd338\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"How can digital workplaces turn employees into brand ambassadors? How can I make my business stand out from the competition? How can I build a brand and a corporate identity that conveys trust? These are questions that businesses try to answer with varying degrees of success. Obviously, multiple factors can contribute to the success of [&hellip;]","protected":false},"author":52,"featured_media":35169,"comment_status":"open","ping_status":"open","sticky":false,"template":"main1-article.php","format":"image","meta":[],"categories":[462,454,460],"tags":[600,592,631,694],"lang":"en","translations":{"en":36796,"de":58761},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36796"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=36796"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media\/35169"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=36796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=36796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=36796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}