{"id":36829,"date":"2019-01-18T06:02:45","date_gmt":"2019-01-18T14:02:45","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=18422"},"modified":"2019-01-18T06:02:45","modified_gmt":"2019-01-18T14:02:45","slug":"cartoon-of-the-week-is-facebooks-10-year-challenge-training-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/cartoon-of-the-week-is-facebooks-10-year-challenge-training-artificial-intelligence\/","title":{"rendered":"Cartoon of the Week: Is Facebook\u2019s 10-year Challenge training artificial intelligence?"},"content":{"rendered":"<p>If you\u2019re on <strong>social media,<\/strong> you may have heard of it or even tried it: the <strong>Facebook \u201810-year challenge\u2019<\/strong>.<\/p>\n<p>The principle is simple: people post their then-and-now profile pictures, mostly from 10 years ago and this year, on <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/08\/24\/football-fans-facebook-will-never-let-you-go\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/\/2018\/10\/05\/cartoon-of-the-week-instagram-is-down-and-users-cannot-log-in\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/08\/17\/twitter-suspends-infowars-alex-jones-for-one-week\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Everyone from your friends to famous people have been taking part and watching their evolution over the last decade.<\/p>\n<p>But as soon as the challenge began, people started questioning whether <strong>Facebook<\/strong> was benefiting from it by pretending it\u2019s only a user-generated meme while using it to collect facial recognition data.<\/p>\n<p>Author and tech humanist Kate O\u2019Neill <a href=\"https:\/\/twitter.com\/kateo\/status\/1084199700427927553\" target=\"_blank\" rel=\"noopener\">tweeted<\/a> about it, stating that it would be a tremendous opportunity for <strong>Facebook<\/strong> to train <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2017\/11\/22\/the-role-of-artificial-intelligence-in-a-collaborative-intranet\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a> so it can understand better the human aging process. She even wrote a very interesting, detailed <a href=\"https:\/\/www.wired.com\/story\/facebook-10-year-meme-challenge\/?fbclid=IwAR1nNT3sKZ51DvYgOSbnU8BBdJGnnwJc4P1OuaUQrob8qP1k46wuq1MRnXc\" target=\"_blank\" rel=\"noopener\">article <\/a>about it.<\/p>\n<p>Professor Amy Webb from the NYU Stern School of Business, who wrote an upcoming book about how <strong>artificial intelligence can manipulate humans<\/strong>, told CBS News the challenge \u2018presented <strong>Facebook<\/strong> with a terrified opportunity to learn, to train their systems to better recognize small changes in users&#8217; appearances\u2019.<\/p>\n<p>The skepticism went viral, even though <strong>Facebook<\/strong> denied it all together. \u2018This is a user-generated meme that went viral on its own\u2019, a <strong>Facebook<\/strong> spokesperson responded. \u2018<strong>Facebook<\/strong> did not start this trend, and the meme uses photos that already exist on <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/08\/24\/football-fans-facebook-will-never-let-you-go\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>. <strong>Facebook<\/strong> gains nothing from this meme (besides reminding us of the questionable fashion trends of 2009). As a reminder, <strong>Facebook users<\/strong> can choose to turn <strong>facial recognition<\/strong> on or off at any time.\u2019<\/p>\n<p>That sounds convincing, except that it would help if you had a clean, simple, helpful labeled set of then-and-now photos. It\u2019s like users are doing the job for Facebook.<\/p>\n<p>Whether <strong>Facebook<\/strong> is collecting data or not, it\u2019s understandable that people are questioning Facebook\u2019s motives, especially after the privacy scandals the company went last year. Let\u2019s also not forget about <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2017\/07\/28\/cartoon-week-musk-zuckerberg-clash-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">Mark Zuckerberg and Elon Musk\u2019s clash<\/a> over <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2017\/11\/22\/the-role-of-artificial-intelligence-in-a-collaborative-intranet\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a> the year before. Musk was worried these super-smart machines would pose a threat to humankind, while <strong>Zuckerberg<\/strong> felt very optimistic and called Musk a \u2018<strong>naysayer<\/strong>\u2019.<\/p>\n<p>Here at <a href=\"https:\/\/www.exoplatform.com\/?utm_source=BlogEn&amp;utm_medium=Blog&amp;utm_campaign=Content&amp;utm_content=link\">eXo<\/a>, we also took part in that challenge to see how far we have come since 2009. We should not be wary of <a href=\"https:\/\/www-upgrade.exoplatform.com\/blog\/2018\/08\/15\/how-to-make-your-image-searchable-on-exo-platform\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a> unless our competition is already training its machines to notice what we\u2019ve been doing.<\/p>\n<p>Here is how we evolved from a portal to a full-featured <strong>digital workplace<\/strong>:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-18423\" src=\"https:\/\/www-upgrade.exoplatform.com\/blog\/\/wp-content\/uploads\/2019\/01\/10years-1200x628.png\" alt=\"\" width=\"1200\" height=\"628\"><\/p>\n<p><a href=\"http:\/\/www.pinterest.com\/exoplatform\/cartoon-of-the-week\/\" rel=\"nofollow noopener\" data-pin-do=\"embedBoard\" data-pin-scale-width=\"80\" data-pin-scale-height=\"200\" data-pin-board-width=\"400\" target=\"_blank\">Follow eXo Platform&#8217;s board Cartoon of the Week on Pinterest.<\/a><script src=\"\/\/assets.pinterest.com\/js\/pinit.js\" async=\"\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019re on social media, you may have heard of it or even tried it: the Facebook \u201810-year challenge\u2019. The principle is simple: people post their then-and-now profile pictures, mostly from 10 years ago and this year, on Facebook, Instagram and Twitter.","protected":false},"author":7,"featured_media":18424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[813],"tags":[606,817],"lang":"en","translations":{"en":36829},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36829"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=36829"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/36829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media\/18424"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=36829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=36829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=36829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}