{"id":36901,"date":"2019-07-05T04:05:35","date_gmt":"2019-07-05T11:05:35","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=20208"},"modified":"2019-07-05T04:05:35","modified_gmt":"2019-07-05T11:05:35","slug":"cartoon-of-the-week-tim-cook-after-jony-ives-departure","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/cartoon-of-the-week-tim-cook-after-jony-ives-departure\/","title":{"rendered":"Cartoon of the Week: Tim Cook after Jony Ive\u2019s departure"},"content":{"rendered":"

Hardly having left Apple<\/strong>, rumours are spreading at full speed, pointing the finger at Tim Cook<\/strong> as responsible for the malaise of Apple\u2019s mythical designer Jony Ive<\/strong>.<\/p>\n

Why has Jony Ive left Apple?<\/h2>\n

According to The Wall Street Journal, the man behind the iPhone design<\/strong> felt demotivated by Tim Cook<\/strong>\u2019s growing lack of interest in product design.<\/p>\n

Indeed, the report states that Jony Ive <\/strong>had become \u2018frustrated inside a more operations-focused company led by chief executive Tim Cook<\/strong>\u2019.<\/p>\n

The origin of the disagreement dates back to 2015 when Apple<\/a> launched its Apple Watch<\/strong>. The designer wanted to position the product in the luxury industry as a prestigious fashion accessory, whereas Tim Cook<\/strong> argued for an extension of the iPhone<\/strong>. The result leaves much to be desired, with hundreds of copies of the Watch Edition in gold, at \u20ac18,000, remaining unsold.<\/p>\n

According to Bloomberg, Jony Ive<\/strong> was being gradually excluded from the brand\u2019s strategic meetings and he had been absent for several days since 2017. These absences led to many departures from Apple\u2019s design department, including six specialists and about 25 per cent of the total staff in the department.<\/p>\n

Tim Cook has nothing against design<\/h2>\n

Tim Cook<\/strong> decided to react by sending an email to Dylan Beyers, a journalist at NBC. The CEO states that the report on tensions with Jony Ive<\/strong> is \u2018absurd\u2019 and that the information disclosed \u2018does not match with reality\u2019. He adds that the design team is \u2018phenomenally talented\u2019 and \u2018stronger than ever\u2019.<\/p>\n

\"WhyIt should be noted that it\u2019s rare for Tim Cook<\/strong> to react personally to the media. Usually, it\u2019s the public relations department that\u2019s responsible for responding.<\/p>\n

In view of these accusations and all this controversy, Tim Cook<\/strong> will need to pray a lot because the matter is far from over.<\/p>\n

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