Google is competing against Apple and Amazon by making a big buy into smartphone hardware. The company is acquiring part of HTC\u2019s mobile division team for $1.1 billion. This acquisition includes 2,000 employees and access to HTC\u2019s intellectual property.<\/p>\n
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\u201cThese future fellow Googlers are amazing folks we\u2019ve already been working with closely on the Pixel smartphone line, and we\u2019re excited to see what we can do together as one team,\u201d Rick Osterloh, Google\u2019s head of hardware, wrote in a blog post. \u201cThe deal also includes a non-exclusive license for HTC intellectual property.\u201d<\/p>\n
At first sight, it seems like a win-win for both parties. HTC will survive in the competitive smartphone market thanks to the cash injection. Google, on the other hand, can continue its big bet on hardware. But will the gamble turn out to be a winning one?<\/p>\n
Let\u2019s not forget Google\u2019s history with hardware. Five years ago, the company invested $12.5 billion in Motorola, which then struggled to make a place in the market. It also paid more than $3 billion in 2014 for home device maker Nest Labs, which is still struggling to make money.<\/p>\n
It\u2019s hard to call the whole thing a success, but Google is trying to get more serious and involved in hardware development. Let\u2019s see if the company will be successful this time!<\/p>\n
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