{"id":37161,"date":"2017-12-20T07:39:17","date_gmt":"2017-12-20T15:39:17","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=14277"},"modified":"2025-12-30T12:31:54","modified_gmt":"2025-12-30T11:31:54","slug":"build-a-twitter-strategy-exo-platform","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/build-a-twitter-strategy-exo-platform\/","title":{"rendered":"How to build your Twitter strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37161\" class=\"elementor elementor-37161\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e164251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e164251\" data-element_type=\"section\" id=\"sec-image-title\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-50d0f73\" data-id=\"50d0f73\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b056d3 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"2b056d3\" data-element_type=\"widget\" id=\"author-time\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a070ed2 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span>\n\t\t  \n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c638fde elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/brahim-jaouane\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tBrahim Jaouane\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f24db26 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\td\u00e9cembre 20, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc8f36 undertitle elementor-widget elementor-widget-heading\" data-id=\"cbc8f36\" data-element_type=\"widget\" id=\"bigtitle\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to build your Twitter strategy<\/h1>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-551e436 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"551e436\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-53b1139 elementor-widget elementor-widget-text-editor\" data-id=\"53b1139\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>With other <strong>social media platforms<\/strong> like Facebook, Instagram and Snapchat starting to suffer from user fatigue, many people are beginning to believe that <strong>Twitter<\/strong> is not as important as it used to be.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d1452d8\" data-id=\"d1452d8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c40835 elementor-widget elementor-widget-image\" data-id=\"0c40835\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/twitter-800x533-1-q0eifos4a8aoh9s9kk0gkqk91t2v49rte5ykcvv5ag.jpg\" title=\"Build a Twitter strategy | eXo Platform\" alt=\"Twitter Strategy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea50f29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea50f29\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f93a36\" data-id=\"9f93a36\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f3a763 table-content-cs elementor-widget elementor-widget-table-of-contents\" data-id=\"6f3a763\" data-element_type=\"widget\" id=\"sticky-tds\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.am__title,h6&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;_animation&quot;:&quot;none&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;}\" data-widget_type=\"table-of-contents.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor-pro - v3.8.2 - 21-11-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);-webkit-transition:min-height .4s;-o-transition:min-height .4s;transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#a4afb7)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#c2cbd2;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe0753\" data-id=\"6fe0753\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93762e9 elementor-widget elementor-widget-text-editor\" data-id=\"93762e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>However, statistics show quite the opposite. With its <a href=\"https:\/\/www.statista.com\/statistics\/282087\/number-of-monthly-active-twitter-users\/\" target=\"_blank\" rel=\"noopener\">330 million active users<\/a>, <strong>Twitter<\/strong> still has a lot to offer.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-216566b elementor-widget elementor-widget-image\" data-id=\"216566b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"703\" height=\"455\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017.png\" class=\"attachment-large size-large wp-image-35501\" alt=\"Twitter active users\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017.png 703w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-300x194.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-500x324.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-360x233.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-200x129.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-100x65.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-active-users-2017-46x30.png 46w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ae906 elementor-widget elementor-widget-text-editor\" data-id=\"e6ae906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>If you\u2019re aiming to make yourself or your business an online authority, Twitter remains a powerful tool for marketers.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6a42ef9 elementor-widget elementor-widget-text-editor\" data-id=\"6a42ef9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>First we should understand <strong>how Twitter work<\/strong>s. The iconic blue bird revolves around speed, as users are constantly looking for breaking news. Whenever a worldwide event occurs, people immediately tend to keep track of that trending <strong>topic on Twitter<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3a53d elementor-widget elementor-widget-text-editor\" data-id=\"4f3a53d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Because of this, around <a href=\"http:\/\/www.internetlivestats.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noopener\">200 billion tweets <\/a>are sent per year. That\u2019s an average of about 6,000 tweets every second, which corresponds to over 350,000 tweets sent per minute and 500 million tweets per day.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb0cf6 elementor-widget elementor-widget-text-editor\" data-id=\"2bb0cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Are they all related to your business? Of course not. But that doesn\u2019t mean that you can\u2019t get the most out of the platform.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1d579 myheader1 elementor-widget elementor-widget-heading\" data-id=\"cd1d579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. What is the purpose of your Twitter account?<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-503b6fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"503b6fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-433e05e elementor-widget elementor-widget-text-editor\" data-id=\"433e05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>In order to get maximum benefit from Twitter, you first need to define your main purpose and your goals.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a15a7c3 elementor-widget elementor-widget-text-editor\" data-id=\"a15a7c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>If you\u2019re <strong>building a Twitter account<\/strong> from scratch (or even if you\u2019re already managing one), creating clear goals and sticking to them will help you develop the habit of tracking their evolution and gain a better understanding of how well your <strong>Twitter strategy<\/strong> has worked.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-90da00e elementor-widget elementor-widget-text-editor\" data-id=\"90da00e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Even if the goal might seem obvious at first glance, it\u2019s not. Expecting to have better results or wishing to drive more engagement won\u2019t happen if you don\u2019t write down more specific aims.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecde12 elementor-widget elementor-widget-text-editor\" data-id=\"1ecde12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>According to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-roi-guide\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a>, 41% of companies have no idea whether or not their <strong>social media<\/strong> efforts are actually paying off.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e0843 elementor-widget elementor-widget-text-editor\" data-id=\"e8e0843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Don\u2019t be one of these companies! Set your goals and track their evolution.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ff977 elementor-widget elementor-widget-text-editor\" data-id=\"a4ff977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Start by deciding which milestones you want to achieve so you can fine-tune your efforts accordingly. Your goals may look something like this:<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf7a6d elementor-widget elementor-widget-text-editor\" data-id=\"eaf7a6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ulstyle=\"list-style: disc; margin-left: 20px!important;\">\n \t<li style=\"font-weight: 400;\">Drive 40% more traffic to my blog for the next quarter<\/li>\n \t<li style=\"font-weight: 400;\">Increase sales by 10% for the next quarter<\/li>\n \t<li style=\"font-weight: 400;\">Gain 1,000 qualified followers per month<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1182421 elementor-widget elementor-widget-text-editor\" data-id=\"1182421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Once you know what you want to achieve, choose specific accomplishments and day-to-day activities for each goal.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d762c42 elementor-widget elementor-widget-text-editor\" data-id=\"d762c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can for instance tweet your content 40 times a day to drive more traffic to your website or interact within conversations on <strong>Twitter<\/strong> to enhance your follower base by 30%. You get the picture.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb1b7a elementor-widget elementor-widget-text-editor\" data-id=\"7eb1b7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Then set a due date for each goal in order to keep track and measure your activity, using a tool like <a href=\"https:\/\/www.google.com\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8b48028 myheader1 elementor-widget elementor-widget-heading\" data-id=\"8b48028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. How to use Twitter for business?<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-44af13c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44af13c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbf6da elementor-widget elementor-widget-heading\" data-id=\"4cbf6da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimise, enhance and fine-tune your Twitter profile<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9efdf87 elementor-widget elementor-widget-text-editor\" data-id=\"9efdf87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>As first impressions count, your profile is what people will see first in your Twitter feed.. So make that first impression a strong one.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee25b elementor-widget elementor-widget-text-editor\" data-id=\"24ee25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\tKeep in mind that there are 5 different aspects you need to focus on:\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9416527 elementor-widget elementor-widget-text-editor\" data-id=\"9416527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ol style=\"list-style: dis; margin-left: 20px!important;\"><li style=\"list-style-type: none;\"><ol style=\"list-style: dis; margin-left: 20px!important;\"><li>Your @name: it has to be unique and should help people easily find your business. It can contain up to 15 characters. Here is what it looks like:<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14279\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-brand-strategy.png\" alt=\"Twitter brand strategy\" width=\"186\" height=\"60\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-brand-strategy.png 186w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-brand-strategy-100x32.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-brand-strategy-70x23.png 70w\" sizes=\"(max-width: 186px) 100vw, 186px\" \/><\/li><\/ol><\/li><\/ol><p>\u00a0<\/p><ol style=\"list-style: dis; margin-left: 20px!important;\"><li style=\"list-style-type: none;\"><ol style=\"list-style: dis; margin-left: 20px!important;\" start=\"2\"><li>Your profile picture. As it will appear next to each of your tweets, make sure that your profile picture represents your brand and that it will be clearly visible as a small icon.<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-14280\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-profile-eXo.png\" alt=\"Twitter Profile eXo\" width=\"50\" height=\"38\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-profile-eXo.png 285w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-profile-eXo-172x131.png 172w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-profile-eXo-100x76.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-profile-eXo-39x30.png 39w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/li><\/ol><\/li><\/ol><p>\u00a0<\/p><ol style=\"list-style: dis; margin-left: 20px!important;\"><li style=\"list-style-type: none;\"><ol style=\"list-style: dis; margin-left: 20px!important;\" start=\"3\"><li>Take care with your bio. You have 160 characters to tell the world who you are and what makes you special. You should also include useful information such as what you tweet about, your location and a link to your website. Utilize <a href=\"https:\/\/tools.picsart.com\/text\/bio-generator\/\" target=\"_blank\" rel=\"noopener\"><u>Quicktools&#8217; free bio generator<\/u><\/a> to help you create a tone that aligns with your brand and <a href=\"https:\/\/www.growthcollective.com\/blog\/product-marketing-strategy\" target=\"_blank\" rel=\"noopener\"><u>product marketing strategy<\/u><\/a>, whether it be humorous, clever, or serious.<br \/><p style=\"text-align: left;\"><strong>Pro tip:<\/strong> No one wants to talk to company. People want to talk to people, so you should use an authentic, personal voice. Explain what your company <strong>does<\/strong>, not what you company is.<\/p><p>\u00a0<\/p><p style=\"text-align: left;\">Here is how your bio will appear to your visitors:<\/p><p>\u00a0<\/p><center><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-14289\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitter-Bio.png\" alt=\"Twitter bio eXo\" width=\"285\" height=\"201\" \/><\/center><\/li><\/ol><\/li><\/ol><p>\u00a0<\/p><ol style=\"list-style: dis; margin-left: 20px!important;\"><li style=\"list-style-type: none;\"><ol style=\"list-style: dis; margin-left: 20px!important;\" start=\"4\"><li>Your header image. As you can change it all the time, you can feature your products, promote your events, highlight your work and company culture, and make fresh announcements.For example, as we strongly believe in <a href=\"https:\/\/www.exoplatform.com\/blog\/teamwork-definition\/\" target=\"_blank\" rel=\"noopener\"><strong>teamwork<\/strong><\/a>, we\u2019re spreading the spirit through our header image.<br \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-14281 size-full\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo.jpg\" alt=\"header image on twitter\" width=\"1349\" height=\"320\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo.jpg 1349w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-300x71.jpg 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-1024x243.jpg 1024w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-768x182.jpg 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-1250x297.jpg 1250w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-720x171.jpg 720w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-500x119.jpg 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-360x85.jpg 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-200x47.jpg 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-100x24.jpg 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-header-image-eXo-70x17.jpg 70w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/li><\/ol><\/li><\/ol><p>\u00a0<\/p><ol style=\"list-style: dis; margin-left: 20px!important;\" start=\"5\"><li>The pinned tweet option. This feature is helpful as it allows you to highlight your biggest and latest news. That way you can draw attention to the content you want people to see first.<\/li><\/ol><p>\u00a0<\/p><p>All you have to is to click the \u201cMore\u201d option on the Tweet you want to pin and select \u201cPin to your profile page\u201d.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaffdf elementor-widget elementor-widget-heading\" data-id=\"7eaffdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create your Twitter content strategy<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0a47acf elementor-widget elementor-widget-text-editor\" data-id=\"0a47acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Creating a <strong>content strategy<\/strong> can be overwhelming and intimidating. To nail this on <strong>Twitter<\/strong> you have to create a <a href=\"https:\/\/www.exoplatform.com\/blog\/how-to-use-collaborative-calendars-in-exo-platform\/\">content calendar<\/a> designed specifically for this social channel.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-46d971e elementor-widget elementor-widget-text-editor\" data-id=\"46d971e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>When you know what you wish to achieve with your <strong>Twitter account<\/strong>, this becomes easier.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6049b7b elementor-widget elementor-widget-text-editor\" data-id=\"6049b7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Before rushing to come up with astonishing headlines, think about your typical demographic. If you already have a <strong>Twitter account<\/strong> and some activity you can go to <a href=\"https:\/\/analytics.twitter.com\" target=\"_blank\" rel=\"noopener\">Twitter analytics <\/a>and click on \u201cAudiences\u201d.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-33aafe5 elementor-widget elementor-widget-text-editor\" data-id=\"33aafe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>There you will see detailed insights about your audience: their interests, their occupations, their consumer behavior, their language, etc.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-76cafe0 elementor-widget elementor-widget-text-editor\" data-id=\"76cafe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>This information will help you perfect your marketing persona and put you on the right track of creating a <strong>Twitter content strategy<\/strong> that\u2019s appealing to them.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1f955ef elementor-widget elementor-widget-text-editor\" data-id=\"1f955ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Now you can start with various types of content and see which type works best for you over time. You have multiple choices, so try them all at first.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9f4ad elementor-widget elementor-widget-text-editor\" data-id=\"2a9f4ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can go from text updates, links and photos to polls, GIFs, videos and slideshares. Try to mix these during the day for optimal results.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c8feb88 elementor-widget elementor-widget-text-editor\" data-id=\"c8feb88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Personally, my favorite type of content is the <a href=\"https:\/\/piktochart.com\/infographic-maker\/\" target=\"_blank\" rel=\"noopener\">infographic<\/a>. It drives the most engagement and it\u2019s usually visually appealing.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccbf35 elementor-widget elementor-widget-text-editor\" data-id=\"7ccbf35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/brandongaille.com\/11-types-of-content-that-get-the-most-twitter-retweets\/\" target=\"_blank\" rel=\"noopener\">Studies <\/a>have shown that infographics are liked and shared 3x more than any other type of content.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-994cc48 elementor-widget elementor-widget-image\" data-id=\"994cc48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"708\" height=\"286\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy.jpg\" class=\"attachment-large size-large wp-image-14282\" alt=\"create social presence\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy.jpg 708w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-300x121.jpg 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-500x202.jpg 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-360x145.jpg 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-200x81.jpg 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-100x40.jpg 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-strategy-70x28.jpg 70w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-71a4738 elementor-widget elementor-widget-text-editor\" data-id=\"71a4738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>As you try different shapes of content, your followers will sense that you are being creative with<strong> your social presence<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-444ec67 elementor-widget elementor-widget-text-editor\" data-id=\"444ec67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Pro tip<\/strong>: Your competition is your greatest source of inspiration. Review what they are doing to get a better idea of what\u2019s working and what isn\u2019t.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d291508 elementor-widget elementor-widget-text-editor\" data-id=\"d291508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Creating a brand<\/strong> new piece of content every time you post will certainly help you increase your traffic, but try not to stick only to that. Consider incorporating content curation into your strategy.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8137c8e elementor-widget elementor-widget-text-editor\" data-id=\"8137c8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>This will lighten the burden on you as people consume content rapidly and it will also help you to not appear self-absorbed, by appreciating other people\u2019s content.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-cd969cd elementor-widget elementor-widget-text-editor\" data-id=\"cd969cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>When sharing <strong>curated content on Twitter<\/strong>, mention the influencers who wrote it and initiate discussions by speaking your mind about their content.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-94eb9ea elementor-widget elementor-widget-text-editor\" data-id=\"94eb9ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>If it\u2019s your own content, don\u2019t be shy to ask for a retweet once in a while. Don\u2019t overdo it, of course, but asking for a retweet is an opportunity to gain reach. <a href=\"http:\/\/www.jeffbullas.com\/12-mistakes-you-shouldnt-make-on-twitter-if-you-want-more-followers\/\" target=\"_blank\" rel=\"noopener\">Reports say<\/a> that asking for retweets results in 12 or more times the average number of retweets.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-37fac41 elementor-widget elementor-widget-text-editor\" data-id=\"37fac41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Here is a great example of someone who has done that and succeeded in expanding his reach:<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffd716 elementor-widget elementor-widget-image\" data-id=\"4ffd716\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"513\" height=\"583\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto.png\" class=\"attachment-large size-large wp-image-14283\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto.png 513w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-264x300.png 264w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-416x473.png 416w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-289x328.png 289w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-208x236.png 208w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-115x131.png 115w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-79x90.png 79w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/Twitto-26x30.png 26w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6219bf3 elementor-widget elementor-widget-text-editor\" data-id=\"6219bf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Pro tip:<\/strong> Don\u2019t forget to include hashtags in your tweets. Hashtags will increase your <strong>popularity on Twitter<\/strong> if you know how to use them. Don\u2019t overdo it and don\u2019t choose spammy or overused ones. If you\u2019re already an authority in your niche it helps to create your own hashtags; they may be recognizable and even go viral.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5c65be6 elementor-widget elementor-widget-text-editor\" data-id=\"5c65be6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Now you may ask: how many times do I have to post on Twitter?<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-002c382 elementor-widget elementor-widget-text-editor\" data-id=\"002c382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Depending on your audience\u2019s time zone you can decide on when to post and how many times you should tweet per day. You have to find out when your followers are online so that they can see your updates.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-efeaf93 elementor-widget elementor-widget-text-editor\" data-id=\"efeaf93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Unfortunately, <strong>Twitter Analytics<\/strong> won\u2019t help you with this, but there are other <strong>Twitter tools<\/strong> that you can use They\u2019re not all free, but worth trying out.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-299c3df elementor-widget elementor-widget-text-editor\" data-id=\"299c3df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can for instance use <a href=\"http:\/\/www.tweriod.com\/\" target=\"_blank\" rel=\"noopener\">Tweriod<\/a> to find out when your followers are online and your tweets can gain the most exposure.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfaa88 elementor-widget elementor-widget-image\" data-id=\"4cfaa88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-1024x384.png\" class=\"attachment-large size-large wp-image-35502\" alt=\"Tweriod : Twitter Tool\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-1024x384.png 1024w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-300x112.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-768x288.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-1250x469.png 1250w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-720x270.png 720w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-500x187.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-360x135.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-200x75.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-100x37.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool-70x26.png 70w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/tweriod-twitter-tool.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0743383 elementor-widget elementor-widget-text-editor\" data-id=\"0743383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can also use Buffer. Even though it\u2019s primarily known as a <strong>scheduling tool<\/strong>, it can give you detailed statistics on post performance and post times.After setting up your tweets with the posting time and date, Buffer will suggest to you <strong>the best time to post on Twitter<\/strong>. Then you have to do your part by figuring out when your tweets get the most engagement.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2b08c elementor-widget elementor-widget-text-editor\" data-id=\"8d2b08c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You now know what to tweet and when to tweet, so you can <strong>automate your efforts<\/strong> and <strong>plan your content strategy<\/strong> days if not weeks ahead. You can choose <a href=\"http:\/\/www.jeffbullas.com\/hootsuite-vs-buffer\/\" target=\"_blank\" rel=\"noopener\">Hootsuite or Buffer<\/a> for scheduling, but there are plenty of other <a href=\"https:\/\/www.socialpilot.co\/social-media-marketing-tools\" target=\"_blank\" rel=\"noopener\">social media marketing tools<\/a>. This will savetime so you can focus on other parts of your <strong>marketing strategy<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9945b24 elementor-widget elementor-widget-text-editor\" data-id=\"9945b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Pro tip<\/strong>: Remember to tweet the same content more than once because chances are not everyone saw it the first time you tweeted it. <strong>Sharing your content multiple times on social media<\/strong> can trigger strong reactions, so it\u2019s important to space out your tweets properly.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-aee13cc elementor-widget elementor-widget-heading\" data-id=\"aee13cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engage your audience with Twitter<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-eb396ff elementor-widget elementor-widget-text-editor\" data-id=\"eb396ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Once you have a tailored <strong>content strategy<\/strong> and everything is planned and under control, this doesn\u2019t mean you can sit back and hope for miraculous results.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0956ffd elementor-widget elementor-widget-text-editor\" data-id=\"0956ffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>People have to know that you really are taking your <strong>Twitter strategy<\/strong> seriously and that you\u2019re aware of what\u2019s happening out there. The best way is to engage. Here are some quick tips on how to do so.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-87fba25 elementor-widget elementor-widget-heading\" data-id=\"87fba25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-25828\" src=\"https:\/\/www-dev.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/pucejaune.jpg\" alt=\"\" width=\"7\" height=\"6\" \/> Twitter advanced search<\/h4>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d514a79 elementor-widget elementor-widget-text-editor\" data-id=\"d514a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/twitter.com\/search-advanced?lang=en\" target=\"_blank\" rel=\"noopener\">advanced search<\/a> function is more detailed than the general search bar.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-206a3ad elementor-widget elementor-widget-text-editor\" data-id=\"206a3ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Here\u2019s what the first part looks like:.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-333cbc5 elementor-widget elementor-widget-image\" data-id=\"333cbc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"689\" height=\"317\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search.png\" class=\"attachment-large size-large wp-image-35503\" alt=\"Twitter advanced search\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search.png 689w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-300x138.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-500x230.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-360x166.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-200x92.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-100x46.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-advanced-search-65x30.png 65w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7c14fd2 elementor-widget elementor-widget-text-editor\" data-id=\"7c14fd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>As you can see, you can start filling it with words, phrases and hashtags related to your business. Use it to look for terms that your potential customers could be tweeting about.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a2013bf elementor-widget elementor-widget-text-editor\" data-id=\"a2013bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>If have a more specific idea of what you\u2019re looking for you can leverage the \u201cpeople\u201d part. This is a great way to narrow your search even more, as you can include your profile and your competitors to gain a better understanding of how customers are interacting with your competitors. Narrowing your search can help meet your <strong>digital marketing objectives<\/strong> more efficiently.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e121dff elementor-widget elementor-widget-image\" data-id=\"e121dff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"155\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search.png\" class=\"attachment-large size-large wp-image-35504\" alt=\"Twitter Strategy advanced search\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search.png 680w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-300x68.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-500x114.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-360x82.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-200x46.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-100x23.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/twitter-strategy-advanced-search-70x16.png 70w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0e60af2 elementor-widget elementor-widget-text-editor\" data-id=\"0e60af2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can also add geographic locations to your advanced search and narrow down the dates.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8dba873 elementor-widget elementor-widget-text-editor\" data-id=\"8dba873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Pro tip: <\/strong>You can couple your keywords with the word \u201crecommendation\u201d , \u201clooking for\u201d, a question mark or even a sad face \u2018:(\u2018 \u00a0if you\u2019re looking for targeted tweets you can respond to.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c276f elementor-widget elementor-widget-text-editor\" data-id=\"c6c276f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>While responding to a potential lead try to offer a solution, add an image and even insert a link to your website. This can increase your chances of turning that lead into a sale. Here\u2019s how Amazon does it:<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef11c4 elementor-widget elementor-widget-image\" data-id=\"7ef11c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"598\" height=\"375\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo.png\" class=\"attachment-large size-large wp-image-35505\" alt=\"Targeted tweets\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo.png 598w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-300x188.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-500x314.png 500w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-360x226.png 360w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-200x125.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-100x63.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/targeted-tweets-eXo-48x30.png 48w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e9190 elementor-widget elementor-widget-heading\" data-id=\"c9e9190\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-25828\" src=\"https:\/\/www-dev.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/pucejaune.jpg\" alt=\"\" width=\"7\" height=\"6\" \/> Explore Twitter lists<\/h4>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-10e3caa elementor-widget elementor-widget-text-editor\" data-id=\"10e3caa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>Twitter lists<\/strong> are great for tracking influencers and building relationships that will eventually turn into sales. First you need to know how to set up a list.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f126446 elementor-widget elementor-widget-text-editor\" data-id=\"f126446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You can either click on your profile icon or go to your profile page and click \u2018Lists\u2019.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-520737e elementor-widget elementor-widget-text-editor\" data-id=\"520737e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You\u2019ll see a button on the top right to \u2018Create new list\u2019. Name your list, add a description and choose whether it will be private or public.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1719d elementor-widget elementor-widget-image\" data-id=\"0b1719d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"287\" height=\"151\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-list.png\" class=\"attachment-large size-large wp-image-35506\" alt=\"Create Twitter list\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-list.png 287w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-list-200x105.png 200w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-list-100x53.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2017\/12\/create-twitter-list-57x30.png 57w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-aa882a4 elementor-widget elementor-widget-text-editor\" data-id=\"aa882a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>I suggest to create a minimum of 4 lists to start with:<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-72e4a5e elementor-widget elementor-widget-text-editor\" data-id=\"72e4a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ul style=\"list-style: disc; margin-left: 20px!important;\">\n \t<li style=\"font-weight: 400;\"><strong>Customers:<\/strong> Keep an eye on this list to know what your customers are saying about you and then answer accordingly.<\/li>\n \t<li style=\"font-weight: 400;\"><strong>Potential leads<\/strong>: Monitor what questions this list generates, then try to engage with conversations in a helpful way.<\/li>\n \t<li style=\"font-weight: 400;\"><strong>Competition: <\/strong>As I said before, your competitors are your greatest source of inspiration so learn from their mistakes as well as from their strong points. Then do better!<\/li>\n \t<li style=\"font-weight: 400;\"><strong>Industry influencers<\/strong>: This list will help stay up to date with you industry, engage whenever possible with people following your industry influencers, and find new people to follow.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd9566 elementor-widget elementor-widget-text-editor\" data-id=\"7cd9566\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>You should keep your \u2018Customers\u2019, \u2018Competition\u2019 and \u2018Potential leads\u2019 lists private and make your \u2018Industry influencers\u2019 list public..<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7bab56b elementor-widget elementor-widget-text-editor\" data-id=\"7bab56b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Creating targeted lists on Twitter will make it easier for you to follow and respond to specific types of people or conversations. This will help to build a strong network.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8280a myheader1 elementor-widget elementor-widget-heading\" data-id=\"ef8280a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe0868 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fe0868\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfc9ac elementor-widget elementor-widget-text-editor\" data-id=\"fdfc9ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Even if it seems overwhelming at first, \u00a0<strong>building your Twitter strategy<\/strong> is a simple process if followed correctly.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e4623d6 elementor-widget elementor-widget-text-editor\" data-id=\"e4623d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>It needs clarity and consistency. As soon as you set measurable and realistic goals and start working on them you will get the results you want.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5edfe2f elementor-widget elementor-widget-text-editor\" data-id=\"5edfe2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>Don\u2019t forget that even if <strong>Twitter<\/strong> revolves around speed and instant response &#8211; it\u2019s all a matter of building relationships and engaging with people.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-53d0acb elementor-widget elementor-widget-text-editor\" data-id=\"53d0acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><strong>How are you growing your business using Twitter? Why not share your ideas with us here?<\/strong><\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-755792b dow1-cl elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"755792b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4462ae8\" data-id=\"4462ae8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-af60fb3\" data-id=\"af60fb3\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90f268f elementor-cta--skin-cover elementor-cta--valign-middle elementor-widget elementor-widget-call-to-action\" data-id=\"90f268f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2022\/12\/cta-datasheet-exo-6-9.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">eXo Platform 6 Free Datasheet\u200b\u200b<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDownload the eXo Platform 6 Datasheet and <br>discover all the features and benefits\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/www.exoplatform.com\/datasheet-exo-platform-6\/?utm_source=BlogEn&#038;utm_medium=Blog&#038;utm_campaign=Content&#038;utm_content=cta\">\n\t\t\t\t\t\tDownload Now\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05c0d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05c0d1b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-790d85c\" data-id=\"790d85c\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fd7f02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fd7f02\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-609e94e\" data-id=\"609e94e\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f91c3 elementor-align-left tags_class_element elementor-widget elementor-widget-post-info\" data-id=\"16f91c3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4f61546\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Tags:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/workplace\/\" class=\"elementor-post-info__terms-list-item\">workplace<\/a>, <a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" class=\"elementor-post-info__terms-list-item\">Tips &amp; Tricks<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-105f90f\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t&nbsp;\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eeb93f3\" data-id=\"eeb93f3\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62cdcd3 elementor-widget elementor-widget-shortcode\" data-id=\"62cdcd3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\n<div class=\"kk-star-ratings kksr-shortcode\"\n    data-payload='{&quot;id&quot;:&quot;37161&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;shortcode&quot;,&quot;align&quot;:&quot;&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;valign&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad3c566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad3c566\" data-element_type=\"section\" id=\"end-tet\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4223382\" data-id=\"4223382\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2529db9 elementor-widget__width-inherit elementor-widget elementor-widget-testimonial\" data-id=\"2529db9\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\r\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/author\/brahim-jaouane\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/08a29b11a60bdfb03b91818635593676?s=96&amp;d=mm&amp;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.exoplatform.com\/blog\/author\/brahim-jaouane\/\" target=\"_blank\">Brahim Jaouane<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2020ba8\" data-id=\"2020ba8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c821399 elementor-widget elementor-widget-testimonial\" data-id=\"c821399\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\n  <figcaption>\n  <\/figcaption>\n<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\r\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">I am a Digital Marketing specialist specialized in SEO at eXo Platform.\r\nPassionate about new technologies and Digital Marketing.\r\nWith 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success.\r\nMy approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers.\r\nAfter various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26e6b51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26e6b51\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-850b2b8\" data-id=\"850b2b8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53a9c2 faq-id elementor-widget elementor-widget-heading\" data-id=\"b53a9c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Related posts<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-08f6dc7 emp-cat elementor-widget elementor-widget-shortcode\" data-id=\"08f6dc7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t<div class=\"am_ajax_post_grid_wrap\"  style=\"background-color: transparent !important; \" data-pagination_type=\"load_more\" data-am_ajax_post_grid='{\"show_filter\":\"yes\",\"btn_all\":\"yes\",\"initial\":\"-1\",\"layout\":\"1\",\"post_type\":\"post\",\"posts_per_page\":\"3\",\"cat\":\"\",\"terms\":\"\",\"paginate\":\"no\",\"hide_empty\":\"true\",\"orderby\":\"date\",\"order\":\"ASC\",\"pagination_type\":\"load_more\",\"infinite_scroll\":\"\",\"animation\":\"\",\"grid_id\":\"\"}'>\r\n\r\n\t\t\t\t\t<div class=\"asr-filter-div\" data-layout=\"1\"><ul>\r\n\t\t\t\t\t\t\t\t\t<li \r\n\r\n\r\n\r\n \r\n   class=\"asr_texonomy active\" style=\"font-weight:bold;\"data_id=\"-1\" style=\"background-color: transparent !important;\">All<\/li>\r\n\t\t\t\t\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1302\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"508\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"642\">eXo<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1407\">Anerkennung der Mitarbeiter<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"454\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"500\">Digital workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1337\">Arbeitsplatz<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"462\">Employee engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"616\">Engagement collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1465\">Branchentrends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"486\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"506\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"620\">Avenir du travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1411\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"504\">Future of work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1137\">Actualit\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1366\">Change Management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"460\">Internal communication<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"492\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"458\">Collaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1287\">Digital Workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1323\">Digitale Transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"496\">Exp\u00e9rience collaborateur<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"705\">News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"452\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1135\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"494\">Communication interne<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1311\">Infografik<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"409\">workplace<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1294\">interne Kommunikation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"456\">Knowledge management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"618\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"512\">Employee experience<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"490\">Gestion des connaissances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1281\">intranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"502\">Conduite de changement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"514\">Employee productivity<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1329\">Kollaboration<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1451\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1187\">Leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"614\">onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1183\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"518\">Employee recognition<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1331\">Leitfaden<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1181\">Astuces et bonnes pratiques<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"516\">Change management<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1292\">Mitarbeiter engagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"813\">Cartoon<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"411\">Etudes de cas<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1339\">Mitarbeiter Erfahrung<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"622\">Digital transformation<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1175\">Guide<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1317\">Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"799\">Infographic<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1185\">Infographie<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1403\">Onboarding<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1300\">Open source<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"510\">Remote work<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"498\">Productivit\u00e9<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1173\">T\u00e9l\u00e9travail<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"488\">Transformation digitale<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1179\">Tutoriel<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1443\">Actualit\u00e9s produit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1562\">Extranet<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1461\">Industry trends<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1445\">Product News<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1447\">Produkt Nachrichten<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1309\">Produktivit\u00e4t<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1405\">Reconnaissance des employ\u00e9s<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1307\">Telearbeit<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1463\">Tendances<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1449\">Thought leadership<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1345\">Tipps und Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"780\">Tips &amp; Tricks<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"819\">Tutorial<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1269\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"699\">Uncategorized<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1378\">Wissensmanagement<\/li>\r\n\t\t        \t\t            <li class=\"asr_texonomy\" data_id=\"1304\">Zukunft der Arbeit<\/li>\r\n\t\t        \t        <\/ul><\/div>\r\n\t    \r\n\t    <div class=\"asr-ajax-container\" style=\"background-color: transparent !important;\">\r\n\t\t    <div class=\"asr-loader\">\r\n\t\t    \t<div class=\"lds-dual-ring\"><\/div>\r\n\t\t    <\/div>\r\n\t\t    <div class=\"asrafp-filter-result\">\r\n\t\t    \t<div class=\"am-postgrid-wrapper\">\r\n\r\n\t\t<div class=\"am_post_grid am__col-3 am_layout_1  \">\r\n\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/client-portal-software\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2026\/01\/The-Ultimate-Guide-to-Client-Portal-Software-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/client-portal-software\/\"><h2 class=\"am__title\">Client Portal Software: Definition, Benefits and key Features<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/client-portal-software\/\">As client expectations evolve, organizations can no longer rely on fragmented communication\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/client-portal-software\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" title=\"Tips &amp; Tricks Tag\" class=\"tips-tricks\">Tips &amp; Tricks<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/on-premise-self-hosted-sharepoint-alternatives\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Modern-Digital-Workplace-On-Premise-and-Self-Hosted-Alternatives-to-SharePoint-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/on-premise-self-hosted-sharepoint-alternatives\/\"><h2 class=\"am__title\">Best On-Premise and Self-Hosted Alternatives to SharePoint<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/on-premise-self-hosted-sharepoint-alternatives\/\">Microsoft SharePoint (in both its on-premises and SharePoint Online forms) has long\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/on-premise-self-hosted-sharepoint-alternatives\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" title=\"Tips &amp; Tricks Tag\" class=\"tips-tricks\">Tips &amp; Tricks<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"am_grid_col\">\r\n\t\t\t\t<div class=\"am_single_grid\">\r\n\t\t\t\t\t<div class=\"am_thumb\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/best-open-source-alternatives-to-microsoft-sharepoint\/\">\r\n\t\t\t\t\t\t<img width=\"800\" height=\"533\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint.png 800w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-300x200.png 300w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-768x512.png 768w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-710x473.png 710w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-492x328.png 492w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-354x236.png 354w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-197x131.png 197w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-100x67.png 100w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-45x30.png 45w, https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2025\/11\/Open-Source-Alternatives-Microsoft-SharePoint-640x426.png 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"am_cont\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/best-open-source-alternatives-to-microsoft-sharepoint\/\"><h2 class=\"am__title\">Best Open-Source Alternatives to Microsoft SharePoint<\/h2><\/a>\r\n\t\t\t\t\t\t<div class=\"am__excerpt\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/best-open-source-alternatives-to-microsoft-sharepoint\/\">Microsoft SharePoint has long been the standard for enterprise intranets, document management,\u2026<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.exoplatform.com\/blog\/best-open-source-alternatives-to-microsoft-sharepoint\/\" class=\"am__readmore\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"post_tags\"><a href=\"https:\/\/www.exoplatform.com\/blog\/tips-tricks\/\" title=\"Tips &amp; Tricks Tag\" class=\"tips-tricks\">Tips &amp; Tricks<\/a> <\/div>\t\t\t\t\t<div class=\"am_time\">\r\n\t\t\t\t\t\t<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"min\"><\/span><\/span> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\r\n\t\t<div class=\"am_posts_navigation\">\r\n\t\t<button type='button' data-paged='1' data-next='2' class=' am-post-grid-load-more '>Voir Plus<\/button>\t\t<\/div>\r\n\r\n\t\t<\/div>\t\t    <\/div>\r\n\t    <\/div>\r\n    <\/div>\r\n\r\n\t\n\n\n\n\t\t\t\n\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ad704a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ad704a\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01486cb\" data-id=\"01486cb\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e7766a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7766a\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09036ac\" data-id=\"09036ac\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c940e15 elementor-widget elementor-widget-heading\" data-id=\"c940e15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Leave a Reply<\/h6>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b509e9\" data-id=\"8b509e9\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06ae1e8 elementor-widget elementor-widget-text-editor\" data-id=\"06ae1e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p>( Your e-mail address will not be published)<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-99de882 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99de882\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"How to build your Twitter strategy With other social media platforms like Facebook, Instagram and Snapchat starting to suffer from user fatigue, many people are beginning to believe that Twitter is not as important as it used to be. Content However, statistics show quite the opposite. With its 330 million active users, Twitter still has [&hellip;]","protected":false},"author":7,"featured_media":14303,"comment_status":"open","ping_status":"open","sticky":false,"template":"main1-article.php","format":"image","meta":[],"categories":[409,780],"tags":[610,841],"lang":"en","translations":{"en":37161},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/37161"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=37161"}],"version-history":[{"count":4,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/37161\/revisions"}],"predecessor-version":[{"id":65771,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/37161\/revisions\/65771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media\/14303"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=37161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=37161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=37161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}