{"id":37203,"date":"2018-04-20T05:02:28","date_gmt":"2018-04-20T12:02:28","guid":{"rendered":"https:\/\/www.exoplatform.com\/blog\/?p=15606"},"modified":"2018-04-20T05:02:28","modified_gmt":"2018-04-20T12:02:28","slug":"reddit-now-has-more-engaging-users-than-other-popular-social-platforms","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/reddit-now-has-more-engaging-users-than-other-popular-social-platforms\/","title":{"rendered":"Cartoon of the Week: Reddit engaging more users than other popular platforms"},"content":{"rendered":"

Reddit<\/strong> may not be the first social platform<\/a> that comes to mind when thinking about your next marketing campaign and branding (well, that\u2019s because Redditors<\/strong> basically hate marketers). But lately the numbers are showing that this little Snoo is on the rise.<\/p>\n

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Statistics demonstrate that the average number of monthly active users has jumped from 250 million to 330 million in less than six months. That\u2019s a rise of more than 30 per cent, making the platform<\/strong> the sixth most visited website in the world, according to the latest global website ranking from Alexa<\/strong>.<\/p>\n

Alexa<\/strong> also shows that Reddit<\/strong> has better engagement<\/strong> (called \u2018addition\u2019 in some cases) than many other more popular platforms<\/strong>.<\/p>\n

The average user spends 15 minutes on Reddit<\/strong> each day, compared to 11 on Facebook<\/a> and six on Twitter<\/a>. I\u2019ll let you guess how many minutes if not hours a Redditor<\/strong> spends on Reddit<\/strong>.<\/p>\n

Reddit<\/strong> is not only outperforming social media platforms<\/strong>. It\u2019s killing it from another perspective too. The \u2018adult\u2019 one.<\/p>\n

It seems that visitors spend longer on Reddit.com<\/strong> than on the top 50 most visited sites on the web, even  including the top \u2018adult\u2019 websites.<\/p>\n

That said, Reddit<\/strong> users value free speech, unlike other social networks that have cracked down on violence and hate speech.<\/p>\n

Reddit<\/strong> actually allows people to create whatever subreddit<\/strong> they like and create their own communities<\/a>, as long as language and behaviour don\u2019t violate Reddit\u2019s policies<\/strong>.<\/p>\n

The powerful thing about that is that moderation is done by humans, not by automated systems.  Moderators reserve the right to remove content, or restrict users\u2019 posting privileges as necessary, if it\u2019s deemed detrimental to the subreddit<\/strong> or to the experience of others.<\/p>\n

Being the most human-oriented social platform, we can better understand why Reddit<\/strong> is outperforming its peers.<\/p>\n

Follow eXo Platform’s board Cartoon of the Week on Pinterest.<\/a>