{"id":37810,"date":"2015-10-23T08:04:53","date_gmt":"2015-10-23T15:04:53","guid":{"rendered":"\/blog\/?p=9394"},"modified":"2023-06-05T17:05:46","modified_gmt":"2023-06-05T15:05:46","slug":"cartoon-of-the-week-youtube-turns-red","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/cartoon-of-the-week-youtube-turns-red\/","title":{"rendered":"Cartoon of the Week &#8211; YouTube turns Red"},"content":{"rendered":"<p><a href=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2015\/10\/BD-2759_COTW_youtubered_2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9396\" src=\"https:\/\/www.exoplatform.com\/blog\/wp-content\/uploads\/2015\/10\/BD-2759_COTW_youtubered_2.jpg\" alt=\"YouTube turns Red\" width=\"800\" height=\"445\" \/><\/a><\/p>\n<p><strong>YouTube Red<\/strong>\u00a0opens shop right next to <strong>Spotify<\/strong> and <strong>Netflix<\/strong>!<br \/>\n<!--more--><br \/>\nWhen <strong>Google<\/strong> acquired YouTube, it implemented a huge advertising system for contextual video &#8230; which sounds like a LOT\u00a0of money.<\/p>\n<p>We can all agree that YouTube is, today, the world\u2019s biggest and most influential video platform. However, being first doesn\u2019t mean being profitable.<\/p>\n<p>With YouTube turning Red, monetization will double. And that is the masterstroke of the entire operation.<br \/>\nIn the classical <strong>YouTube<\/strong> version, advertisers have to pay to get their ads broadcast.<br \/>\nIn the <strong>YouTube Red<\/strong> version, users now pay not to see the ads the advertisers are paying for in the classical YouTube version. Either way, money\u2019s coming in.<\/p>\n<p>Moreover, with extensive experience in the field, first from the classical YouTube platform, then enriched by <strong>YouTube Music Key<\/strong>, YouTube Red is a true threat to <strong>Spotify<\/strong> and <strong>Netflix<\/strong>.<\/p>\n<p>We perceive that <em>Gootube<\/em> is moving towards a typical network strategy. The purpose could be to fund independent content production. Yes. Just like <strong>Netflix<\/strong>.<br \/>\nBesides, <strong>YouTube Red<\/strong> really is competitive. And to think, Netflix wants to increase its prices\u2026<\/p>\n<p>Of course, it should be noted that those who don\u2019t want to subscribe to YouTube Red will still have access to full-of-ads YouTube, as we all know it. For now\u2026<\/p>\n<p><strong>Explore more eXo Cartoons on Pinterest:<\/strong><\/p>\n<p><a href=\"http:\/\/www.pinterest.com\/exoplatform\/cartoon-of-the-week\/\" data-pin-do=\"embedBoard\" data-pin-scale-width=\"80\" data-pin-scale-height=\"200\" data-pin-board-width=\"400\" target=\"_blank\" rel=\"noopener\">Follow eXo Platform&#8217;s board Cartoon of the Week on Pinterest.<\/a><!-- Please call pinit.js only once per page --><script src=\"\/\/assets.pinterest.com\/js\/pinit.js\" async=\"\" type=\"text\/javascript\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"YouTube Red\u00a0opens shop right next to Spotify and Netflix!","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[813],"tags":[817],"lang":"en","translations":{"en":37810},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/37810"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=37810"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/37810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=37810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=37810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=37810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}