{"id":6994,"date":"2014-05-12T20:34:33","date_gmt":"2014-05-13T03:34:33","guid":{"rendered":"http:\/\/localhost\/exoblog\/?p=6994"},"modified":"2014-05-12T20:34:33","modified_gmt":"2014-05-13T03:34:33","slug":"hunting-unicorns-5-approaches-to-measure-social-business-roi","status":"publish","type":"post","link":"https:\/\/www.exoplatform.com\/blog\/hunting-unicorns-5-approaches-to-measure-social-business-roi\/","title":{"rendered":"Hunting Unicorns: 5 Approaches to Measure Social Business ROI"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16299\" src=\"https:\/\/www.exoplatform.com\/blog\/\/wp-content\/uploads\/2014\/05\/mvDCQ_hgkz4cdb8Hcb3VlDl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt.jpeg\" alt=\"mvDCQ_hgkz4cdb8Hcb3VlDl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt\" width=\"272\" height=\"204\"><\/p>\n<blockquote><p>We face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it&#8217;s very difficult to measure these intangibles in dollars and cents. How do we begin to quantify the impacts Topic: Social Business.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<div style=\"background-color: #e3e3e3; background-image: url('http:\/\/www.scoop.it\/resources\/img\/v3\/white_quote.png'); background-position: 10px 10px; background-repeat: no-repeat; margin-top: 10px; line-height: 17px; word-wrap: break-word; -webkit-hyphens: auto; padding: 10px 10px 10px 42px;\">\n<div style=\"margin-left: 0px;\"><b>eXo Platform<\/b>&#8216;s insight:<\/div>\n<div style=\"margin-left: 0px;\">\n<p>How do we begin to quantify the impacts of social business software on organizations or are we simply trying to chase a proverbial unicorn?<\/p>\n<\/div>\n<\/div>\n<p>See on <a href=\"http:\/\/www.cmswire.com\/cms\/social-business\/hunting-unicorns-5-approaches-to-measure-social-business-roi-025102.php\" target=\"_blank\" rel=\"noopener\">www.cmswire.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"We face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in [&hellip;]","protected":false},"author":7,"featured_media":12746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[699],"tags":[],"lang":"en","translations":{"en":6994},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/6994"}],"collection":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/comments?post=6994"}],"version-history":[{"count":0,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/posts\/6994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/media?parent=6994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/categories?post=6994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exoplatform.com\/blog\/wp-json\/wp\/v2\/tags?post=6994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}