How Social Collaboration Fosters Innovation

Social tools allow companies to get ideas from unexpected sources. Frontline staff, for example, is often an excellent source for product ideas and tweaks, but are routinely forgotten in the product development process. Imagine an activity stream that alerts a frontline sales person on a new product in development that is aimed at a customer segment she knows well: she can now chip in with an idea that the product team would not have been able to come up with because they don’t interact with the target audience on a daily basis. For instance, if your business specializes in weight management and prescriptions like Wegovy, no one will understand the target audience, people trying to lose weight, better than the customer support, as they are the one interacting with the clients all the time.