Cartoon of the Week: Twitter is hiding bad tweets for a better user experience

Are you the type of person who annoys, frustrates or offends people on Twitter without technically violating any of Twitter’s policies? Well, I’ve got some bad news for you: even if your bad tweets aren’t removed, they’ll be hidden so you won’t ruin conversations any more.

Jack Dorsey & Co. announced this week that it’s rolling out a feature that will minimize negativity on the bleu bird platform and enable a more pleasant user experience.

Using a set of signals, Twitter will be able to recognize whether an account is using “behaviors that distort and detract from the public conversation”. In such a case, the account’s tweets will be harder to find in conversations and search results but will only be available if you click on “Show more replies”.

Vice president of trust and safety, Del Harvey said that this change will affect less than 1 per cent of users. The company’s blog explained:

“Less than 1% of accounts make up the majority of accounts reported for abuse, but a lot of what’s reported does not violate our rules. While still a small overall number, these accounts have a disproportionately large – and negative – impact on people’s experience on Twitter. The challenge for us has been: how can we proactively address these disruptive behaviors that do not violate our policies but negatively impact the health of the conversation?”

To determine whether a user is detracting from the conversation, the company will use its software by examining the types of interactions.

If the content is blocked and muted rather than liked and retweeted, then Twitter will assume that this account is negatively affecting the conversation without even looking at the content.

As Harvey explains:  “If you send the same message to four people, and two of them blocked you, and one reported you, we could assume, without ever seeing what the content of the message was, that was generally a negative interaction”.

Will cleaning up the twitter thread really help improve the navigation on Twitter, or is it just another form of restriction from Dorsey & Co?

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Brand & Communication Manager

I am a marketer and social media junkie. I work to optimise eXo’s online brand with content, social media technologies and digital marketing. I mainly write cartoons but I am also a big fan of topics related to internal communications in the digital workplace. I would love to connect with you, so get in touch and join our LinkedIn group ‘Intranet & Digital Workplace’.

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