Cartoon of the Week – Apple Goes for the Gold

This week, Apple made some big announcements – one of which really has people talking. Their latest product, the Apple Watch, comes in three different versions – the most expensive of which costs between $10,000-17,000. The Apple Watch Edition is drawing a lot of criticism for both the price and the value because the only difference between it and the $350 version is the small amount of gold used to make it. Furthermore, the company is being criticized for manufacturing gold that is less pure than traditional 18k gold.

To their favor, Apple also announced a new 2 pound, 12 inch MacBook – which also comes in gold (as well as space gray). This model has been long awaited as an upgrade to MacBook Air, and the excitement over it seems to overshadow that of the Apple Watch.

Considering that the watch is the first product announcement in the post-Jobs era, we wonder what the future of Apple will look like. All that glitters is not gold.

In other interesting news this week…

The 2016 Budget: How We’re Using New Open Government Tools
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Research Firm Clutch Publishes List of Leading Java Developers
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See how internal communication and collaboration can improve productivity and satisfaction in the workplace.
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The Real Cost of Downtime, The Real Potential of DevOps
More and more companies now have a DevOps practice to maximize uptime – see why.
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Brahim Jaouane

I am a Digital Marketing specialist specialized in SEO at eXo Platform. Passionate about new technologies and Digital Marketing. With 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success. My approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers. After various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.