Furthermore, 34 per cent and 33 per cent, respectively, consider becoming part of the company culture and being introduced to colleagues as a challenge. Findings from this study demonstrate that corporate communication is directly associated with your employee well-being and the overall performance of the business.
As a result, they become overwhelmed and feel under pressure to use these different tools. We have also noticed that employees seldom express that they have received insufficient guidance or inadequate training in using the tools they have at their disposal, resulting in more time spent searching for information and their missing out on critical knowledge.
Corporate communication professionals have a responsibility to keep employees engaged, convey corporate culture and encourage knowledge sharing and collective ideation.
Finding a communication channel for top-down, bottom-up, cross-departmental and peer-to-peer communications, all in a single platform, is a good place to start reshaping your corporate communication strategy as it helps in unifying the different tools you already have – for example, email, chat applications, and so on – and helps your employees perform more effectively and efficiently.
Providing your employees with the latest announcements, corporate news and upcoming events will ensure a more engaged and informed workforce and promote a culture of transparency.
These dedicated spaces are customizable in terms of both design (page layout) and content (microblogs, wikis, etc.).
eXo Platform can be used to dedicate a space to news and announcements in which communication specialists can convey the latest company updates and guidelines.
Messages broadcasted this way notify users (on-site, by email and by mobile) and are displayed in the target users’ activity streams, from which they can respond to them.
Leveraging the familiarity of social networks helps increase the level of engagement of otherwise static corporate top-down communications.
Another way of creating and publishing top-down communications is to use our built-in content management system to display traditional web content, such as corporate blogs and image sliders, thereby highlighting these forms of communication. The home page is a popular place to display such content.
That way, you’ll be able to post news using the activity stream message composer of spaces that are predefined as corporate communication channels.
The latest messages from these special spaces are then automatically curated and highlighted in your site’s home page in the form of traditional web content:
eXo Platform can provide your teams with specific features that enable them to participate in discussions about different topics and share their opinions by participating in polls. Employees can post and interact with a variety of content via comments, likes and shares.
The conversational and collaborative dimensions of eXo Platform facilitate cross-departmental communication.
Employees from different departments will be able to communicate and collaborate on different projects and get the information they need from a single space.
This eliminates the time spent searching for information and streamlines the knowledge that your communication department, for example, would like to share with other teams.
The social aspect of eXo Platform allows users to search and reach colleagues via the activity stream, dedicated spaces and active directory. The exchange of different types of content (files, articles, discussions, photos, videos, etc.) is facilitated by the built-in chat application.
Every time a user posts a piece of content, or likes, comments or shares his/her peer’s content, he/she will earn a specific number of points.
A badge detailing achievements is displayed on the user’s profile as well as on a leaderboard on the home page, displaying users ranks per specific periods.
This add-on has proved to be a great way of tracking employees’ engagement with our solution and has helped communication specialists achieve their goals of better engagement and a healthy work environment.
eXo platform, with its large array of collaborative features, can help your business overcome these challenges.